The Importance of Standing Out in Business

There are many things that make up a successful small business but by far one of the most important things we need to keep in mind when we have a small business is to stand out and be different.

Being different helps in three ways

1. When you stand out from the crowd it makes it easy for people to remember you.

2. Finding creative ways to stand out draws attention to your business and frequently brings PR and free plugs that you may not have normally achieved.

3. You attract people of like mind to your business, which makes the sales process easy for you because they have attracted to you naturally rather than you trying to draw them in.

I was reminded of the importance of standing out when it came time to choose the winner of this years Utopia prize draw of a months coaching with me. When you view the video you will see how a very simple addition to the entry form made the selection of a winner a no-brainer.

It also highlights the need to be vigilant and adding creative bursts of colour to everything we do.