A QR code, even though it looks a bit ugly is just like a barcode, similar to the technology you are associated with every time you check out electronically at a retail store or supermarket. These days most smart phones have the technology to read a QR Code and as they scan the code, your information appears on their smart phone. It's so simple it just could work!
It takes the digital and print worlds and melds them beautifully into something that could bring people to your door really easily.
Of course this type of technology will work best if you have a strong WHO and WHAT statement for people to attach to. For instance, if someone is sitting in a cafe with a sore shoulder and your print brochure clearly states that you deal with this. If the potential client is in pain, they can see you are just around the corner and you make it easy for them to come and see you - whammo - you will definitely be happy with the ease at which clients can book in with you.
In fact one of my Sore to SOAR participants gave out her brochures at the event and she was using a QR code on her brochure.
She has a spa in a tourist destination and the QR code technology makes it ideal for people who see her brochure, can scan the code and then go straight to her website via their smart mobile phone.
All her contact details come up and they can immediately phone her to see if she has any times left in her booking system.
You can see how powerful this would be for a solo operator who combines this technology with an online booking system. They could potentially go into a treatment with a space not sold and come out to have the diary spot full, payment taken and the client sitting in their waiting room ready to go.
Very powerful stuff when you get your head around these new technologies.
The codes are easy to get - simply type "QR Code Generator" into google.
There are many free options for creating the codes. Then you enter the information that you wish prospective clients to see - not forgetting of course how they can get in contact with you while they are on the go, and then simply download your QR Code image to include on your brochures and business cards.
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There are some great pros and cons for QR Codes discussed here
Then once you have one its simply a matter of deciding where you are going to put it - maybe on your A Frame - on the magnetic signs on your car - on a t shirt that you make your kids wear everywhere. Your creativity is the only thing that limits you when deciding on where to put these codes that anyone with a smart phone can scan.
Have fun!
