Are You Missing Out on the Power of a Simple Newsletter or Ezine?

Have you ever seen that bumper sticker, “the person who dies with the most toys wins?”  Well, in marketing, s/he who dies with the biggest database wins! 

Building and maintaining your database is key to the success of your business and one of the best ways to build your business is by sending out a regular electronic newsletter (often called an Ezine – an electronic magazine).

The success of your newsletter strategy depends on the three golden rules of my Practice Building Success System.

The three golden rules are:

1. Give value

2. GIVE value!

3. GIVE VALUE!!!!!!!!

Your database is GOLD and if you treat it that way you will become GOLDEN!  Far too many therapists ignore this. 

The fact is, you are missing a HUGE opportunity if you don’t have a way to keep in contact with the people you meet and the clients who have already used your services.  In fact I’ve had several therapists double the revenue in their practice simply by staying in touch with people who already know and love them. 

It’s much easier to have an old client return than to procure a new one.

A newsletter or ezine is a great way to bring old clients back or just to keep reminding them you are there.  Even if they don’t need what you are offering right at that particular moment, at least you have reminded them you are still alive and kicking and ready to welcome them when they do need you.

If you consistently produce a quality newsletter or ezine, your subscriber database will grow steadily through word of mouth ..... when you provide value to your readers.  That last part of the sentence is bold because it is the key to the magic kingdom. 

I don’t know about you but the ezines that hit my inbox and get read are the ones that educate, inform and inspire and these are the very type of ezine I have forwarded onto others because I knew it would help those people.  While very few therapists can solely rely on the proliferation of their Ezine as their primary marketing vehicle, it is an effective way to allow other people to market for you while you sit back and watch the size of your database grow!

So by now I hope I’ve convinced you of the value of newsletters.  Now lets look at what you need to avoid:

The three quickest ways to die in cyberspace

1. Make it about you or your modality

2. Don’t make it about them

3. Don’t give value

My 90 Day Challenge is a very grand example of the “Give Value Golden Rule” in action.  I have had over 850 people sign up to do the challenge from a database of zero.  When I launched the 90 Day Challenge I had to re-sign my whole database onto my new shoppingcart.  You might expect my ezine list, created at the same time, is about the same size.  Well it’s not it’s double that and I can only put it down to the fact that people are saying such good things about me that people sign up for the newsletter despite not wanting to do the challenge.  When people sign on to the database the comment section usually goes something like “a friend who did your challenge told me about you”. 

By steadily plodding along giving value at every turn I got a name for myself that is now becoming unstoppable.  It doesn’t happen overnight but it happens!  The trick is to consistently turn out high content, high value newsletters that are designed to genuinely help people.  Your secondary need should be to publicise events and products that might also help others whilst still keeping your bank manager happy.

So why do newsletters work so well

There are three key reasons why they work:

1.  Credibility

Chances are, when people first subscribe to your Ezine they won’t know much about you or your profession.  Publishing a regular Ezine allows you to build credibility with your readers.  Natural therapies, like most professional services, require a level of trust.  An Ezine is an excellent way to build the necessary trust and credibility just by being yourself.

2.  Enables Relationship Building

Perhaps you’ve heard the term relationship marketing.  In essence, relationship marketing is the process of allowing people to get to know you and your services over time.  Having an Ezine is an excellent way to build relationships with potential clients.  Let’s face it, people are most comfortable (and willing) to hire a therapist whom they already know.  An Ezine is one of the most effective and efficient ways to build relationships with tens, hundreds and even thousands of people. 

3.  Increase Your Knowledge

When you write articles for your Ezine your own knowledge and confidence will increase.  As you know, the best way to learn something is to teach it!  So when you publish an Ezine and invest the time and energy to research topics and write about them, your own skills, proficiency and knowledge increase. 

Why are they so powerful?

It a numbers game.  In marketing a certain percentage of your database will react to your offers.  That reaction level is VERY low.  If you are getting anything between 1 and 3 percent reaction you would be happy. Anything over 10 percent and you will be ecstatic.  So if you aren’t into giving value you can see why a newsletter won’t work for you.  So let’s just look at the numbers for a minute.

If you send to 100 people and 1% react – that’s 1 person.  Lets say they have three treatments with you at $70 – it means that campaign grossed you $210

If you send to 1,000 people and 1% react – that’s 10 people and if those people have 3 treatments with you at $70 – well that campaign is worth $2,100!  Now are you are starting to see why newsletters work?

About now you are probably going into, “well it's all alright for HER, SHE knows thousands of people”.  Please know the absolute truth is that my first newsletter went to about TEN people – yes, you read right 10 family and friends.  Ask anyone with a big database they built themselves and they will tell you the same story.  Ali Brown, the Ezine Queen reaches millions of people now.  She inspired me to start by telling her list that she too started with 10 people and one of those was her cat!  

The hardest yards are in getting your first 500 people, then the flow becomes a little easier.  If you are a quitter, don’t start, it will break your spirit.  But if you are a plodder like me who kept writing from the heart, kept giving value and bless all of you who told your friends, family and colleagues about me.  But remember I also worked my little tush off in rain, hail, sunburn, sandstorms and tears to build my database and six years later I’m getting the rewards.

So if you are in this for the long haul and if you love what you do, your ezine will bring you a great deal of pleasure and profit over the years but the trick is to start NOW!

Start now and give yourself and become a winner in your prospects eyes!

Should a website be a crucial part of your business?

There has been an election declared in Australia this week and already we are hearing politicians do what they do best = answering questions with questions.

So in answering the question – should a website be a crucial part of your business?

I’m going to ask you an even deeper question before I start to go down the website burrow. Not because I’m avoiding the question but because you need to ask yourself a more important question before you even consider a website.

A client was reflecting on a question I asked them at the start of their coaching program recently. They said it really slapped them around the ears because it was something they hadn’t even considered.

It’s the same question you need to ask yourself before you decide if you need a website or not.

The question is ........

“how big do you want your business to be?”

This is a really basic question every therapist needs to ask themselves before they consider building a business or a website but it rarely gets asked let alone answered.

If you don’t know the answer to the question or if you haven’t even considered whether you want small, medium, large, grande or the super size me option – you are going to be constantly setting things up that won’t work for your business further down the track.


Two truths to be aware of:

1. You won’t know exactly how big you can go until you start getting a few runs on the board in your practice - I recommend set up to be big at the start just in case things take off... then - at least you are ready.
    
2. Each year the landscape will change from where you thought you were going 12 months earlier as your business knowledge and confidence grows.

The other truth is - Size does matter!

I was chatting to a friend this week who has just set up a beautiful property to host retreats here in Daylesford. He is already starting to note some differences in the way organisers get people booked onto retreats. He has noticed I am having far more luck getting people on my retreats than people with a small database or no a database at all.

I just laughed and said “size matters” ....... referring to my database.

With both of us coming from the lurky murky world of musicians we had fun creating several colourful analogies around the size matters discussion. But the conclusion drawn was that my dream to have retreats this year is being met by a database that was created eight years ago.

This is where the decision on the size of business starts to cascade downwards because even though I do sign people to my database at live events, the biggest number of "stranger" sign ups come from my website.

The strangers start to become friends and  magic happens

The decision eight years ago to firstly have a website and secondly have a database that actively collected the data of visitors on the first day that website went live ..... is now rewarding me generously.

At the time I made that decision I never dreamt I would be this far down the track but I had a big dream that I knew would need big support and set my website up accordingly.

Before you start the "oh but its alright for her, she's a rock star" routine - just know that my database started with ten people (mostly friends and family) and was decimated at one stage when I had to resign the database to my new shoppingcart system. I have grown my database from scratch twice.

Getting the formula right from the start will mean your website can begin to work for you in the future, often without you knowing its working.

For instance I have been working with a client who is putting together a brilliant free program to attract people to her website. She has 52 different topics she is going to address in a give-away program and needs 52 resources to put links to on her website.

As I went through my little black book of clients and contacts – I could only give her people with a strong website presence and a strong, clear WHO & WHAT that clearly fitted under each of her 52 different topics, simply because her information is only going to people on the web.

She fits the “super size me” category which is aiming at an international audience and as it turned out I could only give her people with a similar vision. The bottom line was that the ones who made the list have a strong web presence and have paid to learn from me so they know how to be set up to attract easy referrals.

There were some really good people who got left off the list because they made didn't make it easy to be referred, simply because they had no website or their message was murky which made it impossible to fit in one of the 52 categories. They are talented gifted people but they have limited themselves by being afraid to learn about how the web can help them now and into the future.

Some of you will be surviving without a website

All I can say is well done if you are. BUT the challenge is going to come when you want your business to not only survive but thrive.

So if you are the type of therapist who will be happy in a word of mouth practice maybe working a couple of hours a day, don’t want people to easily forward your information to others, don’t want people outside your circle of influence to find you, don’t want ideal clients to come to you from other suburbs or states or even different countries and only want to earn a meagre living that will see you standing by a massage table until you retire or your body gives up on you – then you might get away without having a website.

However, if in the future you want to teach workshops, do retreats, run teleclasses, be steadily keeping in touch with people who have seen you in the past and have the potential to return again in the future ..... I’d say start learning about the Internet yesterday.

If you want to have any ability to walk away from your treatment room and be creating product and passive income (money you earn without having to be there) – then you definitely need a website now.

In fact these days I believe everyone needs some web presence even if it is just a one page document with your name and phone number on it – so people can at least find you when they do a basic search.

People do survive without a web site, but the web allows you to quickly get to a bigger audience AND it allows you to get that audience on your database. Then if you are committed to keeping in regular contact with those people, eventually a percentage of those people will buy something from you.

However, its not a case of build it and they will come. I’ve heard it said that it takes around eleven “touches” for people to trust you on the Internet and eventually to get to a point where subscribers will buy something from you.

That means at least eleven newsletters, or offers or free product or information before they trust you enough to either work with you or buy from you.

The reality is - if you aren’t in the race you will quickly get forgotten.

Another scary fact is if people don’t hear from you at least every two months, then most will forget you – no matter how good your service was for them.

So getting a website is only the first step in a long corridor of doors that need to be opened and strategies that need to be put in place. My Practice Building Success System steps you through many of these processes – you can find out more here.

Its not just about the website

The key point you need to understand is that websites no longer stand alone these days.

Many experts are now stating that a blog is more powerful than a website, not for the number of followers you get but for the way the information can be searched and used in many different formats.

I heard a rumour from a reliable source who stated that the calculation that goes into how search engines rank your website will include how many blog posts you push through to social media sites like Facebook and then how many relevant comments you get from your friends.

So your web presence now must be part of a marketing system that includes a blog, social networking, regular newsletters and keep in touch strategies that keep you in the memory of your people.

To be honest all this stuff is doing my head in trying to keep up with it all, but its just something we all have to come to terms with.

The blessing is that the technology is getting much simpler and cheaper to use. So there really is no excuse. If you aren’t on the net and you aren’t gaining knowledge in this area, you stand to be left behind in the future.

I’m so convinced of the power of a website that I’ve set up a small e-course to help you understand more about websites. it will cover the truths you need to understand, the interconnectivity you must have and the important things you need to be aware of BEFORE you start spending your valuable time and money creating a website. There will be no charge for this information and you can unsubscribe at any time.

If you would like to join the website e-course, simply send a blank email to this address: info1749-536514@autocontactor.com

You might like to read a blog post I did last month that tells you how to get a web presence for lo or no cost here:

You can leave a comment below:

Are you ready to go to the next level?

Two strangers walk into a workshop.

Both were natural therapists looking for similar outcomes but nervous as all get out. They had never met before but by “co-incidence” managed to sit beside each other.

As it turned out both these women did have something in common. They had both seen me speak at their industry associations in 2007.

I hadn’t heard from either of them in nearly three years but they were here today because their message had got bigger than their fear of public speaking.

Despite their own reservations, they were ready to find out if they were “good enough” to speak from the front of a room.

I quizzed them as to what it was that they remembered most from the talk I delivered to their respective associations. Both immediately came back with a vague recollection of a couple of things I had taught them during that brief 60 minute talk.

However both cited the reason they were sitting in the chairs, about to take themselves to hell and back, was because they remembered my story. They felt they knew me from that story and they trusted me to help them.

Both talks had caused me extreme discomfort but this short exchange showed the reality of speaking your truth. I felt honoured by their trust but I also honoured and thanked myself for having the guts to go and speak to them all those years back.

The talks these women attended were “walk in and talk” events both delivered in bleak environments. One in particular I remember being VERY nervous at because no one had mentioned my talk would be videoed. I’d driven for two hours that Sunday morning telling myself the worst that could happen was that I’d only bomb in front of a few people. The video going out to their national membership upped the odds dramatically!

The other talk had been delivered during the worst weather Melbourne could conjure up. I was tired and weary because I’d had to leave home three hours early because three out of the four exit arteries around my town were closed due to snow blocking the roads. The journey normally takes around three hours. It took me six hours this day as I progressively drove through snow, gale force winds and driving rain.

Despite these not so harmonious circumstances I made an impact on both occasions not because I was good but because the story I told resonated deeply.

It wasn’t a fancy story. In fact it was a rock bottom story without a happy ending.

It was however my truth.

These two women remembered me and my story enough to pay to attend one of my workshops three years later. Not only that, they chose to turn up to a workshop and let an almost total stranger help them overcome a fear most would rather die than do.

Back then I knew nothing about method. I hadn’t been taught how to work the energy of a stage. I didn’t know how to adequately roll out a learning set. I didn’t know how to put knowledge into conceptual bites that make it easy for people to understand. I probably broke all the rules at both talks but still my message came through because I knew how to earn the right to be in the room.

A well crafted “earn the right” makes you credible and memorable no matter what is going on because it demands you speak at the intersection of love and truth.

I influenced those women not because I was some fast eddy with slick sales techniques. I impressed because I had experienced and lived through every wart, every crinkle, every tear and every emotion I spoke about.

The power of emotional speaking is that it builds relationships.

Once you learn how to harness the emotion and tell your story from your heart, people will not only sit through a sixty minute talk without throwing tomatoes, they also remember you years later. This alone is marketing gold. BUT it gets seriously golden when people will come and work with you without you having to evoke hard sell marketing techniques to get them there.

Sure it’s not the fast road to success but it’s powerful, it’s genuine and it’s real.

The course they attended last weekend was called Sore to SOAR and man did everyone soar. One participant contacted me this week to tell me she has sent away for the material she needs to run her first workshop. She has been meaning to do it for ages. Difference this week is that she has done it.

But I get this feedback all the time. It is awesome and I love hearing every word.

However there is something more important for me than seeing participants float from the room espousing how much they’ve grown and how good they feel. What is truly remarkable is the undeniable fact that 80% of the participants who have attended fully have either spoken in public or delivered their own workshops within two months of completing Sore to SOAR.

That’s my point of difference – people actually step up and step out, some within weeks of attending the course.

The people who have done the course are just everyday people who have a dream in their heart and a burning desire to help more people.

Many who are breaking through are busy Mum’s, people just setting up in practice or people who have already had success in one aspect of their practice. To date they have been a bit “scaredy cat” about the next step but are good to go now.

They are the unseen heroes who have been standing beside a massage table treating people one on one or sitting at home knowing something is growing within them. Knowing their message is important for the world but they have no idea what that message is, how to find it or how to get that message out or even where to start. This eventually causes discomfort.

Discomfort is the one thing that makes most humans move.

What’s weird is that these supposedly “ordinary” people already have the story within them that will gain them recognition and give them the confidence to leap up to the next level. Sore to SOAR allows them to connect with their story and we all have one. The true magic occurs when you learn to apply the “earn the right” formula to your story.

Sore to SOAR is not just another workshop it’s a personal expansion.

The two strangers left with an admiration for each other rarely forged in a weekend. One shared as she walked out the door that she felt she finally had all she needed to speak. It was an incredible honour to move her from feeling ordinary to extraordinary in such a short period of time.

Sore to SOAR gives people two ultimate gifts – confidence and no excuses.

If you are ready to go to the next level there is a Sore to SOAR intensive workshop running in Melbourne 26 and 27 June 2010.

Sore to SOAR takes you on a journey from a sore place of really hurting inside to one where you SOAR out the door on Sunday evening with a heap more clarity around what you do and how you can make a difference to a lot more people.

The early bird price is running out soon.

Book now: www.Sore-to-SOAR.com

Are You Addicted to Fear?

I had a big aha moment last week when a well loved client had her inner wimp out tap dancing on the table.

As the wimp tapped loudly she made a lot of noise but was really only treading the same old boards out of habit.

I realised just like drugs, alcohol and anything else toxic that become a negative due to overuse, habits often cover fear. This creates a vicious circle because our egos love fear. Above all our ego hates change. This gives our ego a vested interest in keeping us dancing on the spot.

Fear and ego are a formidable force and continue to provide rational reasons not to do things.

Once addicted our fear and ego begins to dominate our destiny.

Eventually we overuse fear to the point of addiction.

Not such a bad thing if the behaviour we get addicted to is positive because initially that at least creates forward movement. But when the behaviour is negative it results in a downward spiral.

Unless we create some sort of intervention program, the problem only becomes worse.

You know you are addicted to fear if you:

* Are not moving forward

* Under charging

* Over giving

* Feeling frustrated that things aren’t working out for you

* Know your actions (or lack of them) are limiting your potential

* Start believing the excuses you create to cover your actions or inactions

* Listen to your negative voice instead of ignoring it

* Have a great message or service that isn’t getting to enough people

FEAR is the root cause of all these points and this is the short list. There are a thousand things we are addicted to that hold us back.

However I believe the fear list can be distilled down to seven core items

1. Fear of failure

2. Fear of success

3. Fear of being judged

4. Fear of getting out of your comfort zone.

5. Fear of not being good enough

6. Fear of getting the things you actually want

7. Fear of your own greatness and light

All these fears are driven by internal voices that frankly just churn out a bunch of lies about you 24/7.

Call the voices whatever you like – the monkey voice - inner wimp – inner vandal – inner critic – inner “holding you back from being who you really are” hooligan ……. there are a thousand “inners” who stop us in our tracks.

After a while though the voices become comfortable friends that give us an excuse for not accomplishing all the things we want to do. Once that happens, your fear is now an addiction.

Addiction comes in many forms and there are many theories, including 12 step programs that assist people to break through their addiction.

I know for myself I attended a Debtors Anonymous meeting and experienced the full hit of facing myself head on in a 12 Step program. As I spoke the words “I’m Margaret and I have a problem with debt”…..and heard the response back “Hi Margaret” …. I knew I had gone too far.

My problem came because I set out on a crazy journey of self discovery, following a dream that was probably best left in the “do with more resources” pile. I didn’t start out with the right knowledge to go from a salary earner to someone who had to sell themselves to make a living. By the time I got the right knowledge I was way out of control and was addicted to maxing out credit cards.

I knew that I had to overcome the addiction because it was holding me back.

My first step was to recognise I had a problem and then I had to look at the root cause because the debt was only a symptom. The real truth of the problem was that I was addicted to expensive personal development workshops. I kept going to them to get validation and they kept selling me another course. I had found the source of the problem. An out of control positive habit and the fear of not being good enough.

The hard core reality check that meeting gave me sent me cold turkey and made me accept I had just been repeating my old “not good enough” inner talk. Once I got that I understood I could at least stop the debt growing by accepting that I didn’t need others to tell me I was worthy of personal and business success.

It was time to set up my own courses and start teaching and silence that vicious inner wimp that was keeping me from helping others.

Now if I attend a course I ask three golden questions:

1. Is this educating a weakness or a strength?

2. Will I come out with a tangible skill

3. Are my guts churning? If they are, I know I’m facing a fear.

If not, then I have probably learnt the information already and haven’t been brave enough to put the knowledge into action, or my ego is keeping me in line.

Either way I take an action that will pull me into discomfort because I know that’s where the growth is. I have found facing fear in this manner and walking straight through it clears the fear. But you have to keep facing your fear long term.

Good learning will make your guts churn because it puts you outside your comfort zone where you don’t know the answers. It will also place you with people who challenge and inspire you, not people who are churning out what you want to hear and making you feel all warm and fuzzy.

I was told at one of those fancy PD events, “Margaret once isn’t good enough - you need to climb a mountain of fear every day”. I had just exhausted myself overcoming the very real fear of climbing a very real mountain in a snow storm where at one point slipping on the ice and falling to your death down a ravine was a very real possibility.

There will always be another mountain of fear and that day I got to the top by taking one small step at a time. I knew if I stopped I would give up. I didn’t take breaks with the others I just kept going. I’ve found taking action certainly helps keep the wimp in line and the mountain climbable. Even in a snow storm I eventually blitzed my fear and the ego that said I couldn’t do it.

So if you are like me and you like to take action and walk through your fears then maybe I have a deal for you.

The greatest fear most people have is to speak in public.

The greatest business and personal growth building skill you can acquire is to speak in public.

I’ve also faced the fear of speaking in one hit.

I was a total wimp but knew I had to master public speaking to get my message out to more people. So my first public speaking appearance was to a roomful of my coaching peers. I just went and did it with no training. As it turned out I broke every “rule” in the book that fateful night but they loved me none the less and I’ve never looked back.

Now I help others get over the fear of speaking and I find the type of people who turn up to my Sore to SOAR speaking intensive are “just do it” wimps.

They are as scared as I was that night I spoke to my colleagues. But deep in their hearts they know they have to take a leap of faith because, like me, they figured out:

“You speak when getting your message out becomes more important than your fear”

Once you walk through a fear you realise there is nothing on the other side.

Once you speak you realise you have a tool that will give you everything on the other side along with the personal recognition you so deeply desire.

Sore to SOAR asks you to tell your personal story to six workshop participants.

Its like me speaking to coaches – it’s a safe audience because they understand how you feel. You can’t fail because you know your story backwards and the others in the group give you the encouragement to voice it.

The really interesting thing for me is that many of the natural therapists who attend the course have been drug and alcohol addicts in the past or have endured and overcome more physical and emotional abuse than most humans need to.

They turned to alternative therapies to heal their wounds and then went on to train in the modality that helped them. When you learn how to put your story into a compelling format - your story becomes your glory - and people start to understand why they need to work with you.

To date about 80% of the Sore to SOAR participants after finishing the course have either spoken to groups or set up their own small workshops and have started to stand in their own power. These are extraordinary results because most people leave workshops with great intent but fail to implement the knowledge or like me end up in courses that don’t make you take action.

My 12 step experience made me swear to create programs that really drive people do what they sign up for at least once. I think the difference with Sore to SOAR is simply that you go cold turkey. You face the fear in front of your peers and once you have mastered speaking, which is the one thing most people would rather do than die, you just go ‘pah’ and get on with it.

The effect speaking has on a small business is remarkable because it gives you opportunity to get in front of more people, you become an inspiration to others for your braveness and it opens new doors.

If you have a message inside you that is burring to get out – I’d love to help you banish your “inners” and finally feel “heard” not just in your business but in every level of your life.

The next Sore to SOAR Speaking Intensive is 26-27 June 2010 in Melbourne. It’s limited to six people. It sells out fast. Book NOW www.SoreToSoar.com

Do you want to be a chocolate, cheese and freedom mouse?

There has been a bout of pull-out-it-is in my practice the last few weeks. 

We often don’t notice trends until they start happening more regularly and the time frame between incidents start to shorten.

I’ve had two clients wanting to pull out of sessions this week and a bout of pull-out-it-is a few weeks ago on workshops. Too many to ignore and enough to call a trend. 

So I sat down to figure out what was causing this because if I’m getting it there

a) a message for me

b) a message my people (that’s you) can learn from

I think I’ve finally sussed it out. 

It’s the new energy asking us to step up to new levels.

This month for the first time I taught Masters. It was one of my most joyous teaching experiences. However, my biggest learning from the weekend was that my pot cupboards had to get rearranged. The current set up was a logistical nightmare but on a higher level I was being called to step up and get ALL my small details sorted. 

As you know once you start moving one thing – everything needs to change and I now have a very practical purpose designed new desk (not the folding barbeque table a friend gave me eight years ago when I literally had no money to buy anything). I also have new storage shelves in the admin office and am fighting the good fight with the resident mouse before the pot cupboard can get sorted.

The mice are of course part of my lesson. You know when you get small irritating things turning up in your life – you need to take care of the small things = DUH moment!

I bought this fancy “mice device” that humanly traps the mouse and then you take him somewhere safe and set him free. This thing is the Rolls Royce of mouse catchers at $25. I have released one little mouse and left him with 4 organic almonds and a piece of cheese to help him on his journey.

His buddy though is proving more elusive. The treats are getting more extravagant in the “mice device” and now include aged cheddar and chocolate ….BUT he’s not having a bar of that and is still pooping all over the kitchen.

I’ve just had a break point where I stood in the kitchen shouting – “it’s the chocolate, the cheese and freedom OR it’s the cheese in the old fashioned trap – YOUR CHOICE BUDDY!”

All the people who have been wanting to pull out of coaching sessions or workshops have all had good excuses. They haven’t done their homework, they have been sick, busy, had kid stuff on, had conflicting appointments, were down for no reason blah blah blah on went the excuses.

Bless them they made me step up and write back and give them a kick up the butt and remind them that the magic occurs in the dark times and in the hard places. These are the times the coaching will really work for them.

Yes, as a coach its great when the client turns up and it’s all love and light and everything is perfect. BUT I know for a fact that my very best learning experiences have come when I’ve showed up in those times when I didn’t feel great and in some instances when I really “should” have stayed at home. It’s the same for clients and workshop attendees – they get the best results if they have suffered a bit to show up.

I was to be seen at an event in Colorado passed out on the floor at the back from jetlag and exhaustion – but would I go to my room for a nana nap. NO because I knew I would still be in the energy of that room and picking something up.

The new energy we are moving into is bringing challenge and change with it. What I’m noticing is that it is challenging at the really basic levels, like cleaning up the pot cupboards. It is also asking us to show up in the hard places and deal with our dark side – those icky yucky horrible emotions and fears that we would rather not deal with.

Here is the segue to the mouse, the cheese and chocolate – you knew it was coming :-)

In the end the winners will be the ones who run into the arms of the people who are there to help them and care enough to have the humane trap lined with cheese and chocolate. 

They are the ones who are prepared to stand up, own their past mistakes, be seen as they truly are and be rewarded with freedom at the end of a scary experience.

However, those who keep pooping in the corner, not showing themselves fully to everyone around them and thinking they can live in an old paradigm will perish. Staying in your safe little hiding places where no one can find you will annoy someone to the point where they simply close the door on your behaviour.

You and your practice are the same. If you continue to hide behind your fears and lack of confidence, refusing to accept your greatness, in the end people are going to get sick of you and will just wipe you out of their life.

I also had someone step up to one of my high end programs today. She came onto the call stating she was sitting on the fence and she was sick of it. I reminded her that people who sit on the fence waiting for the right time to make their move will end up with one thing – pickets up their bum!

I’m really starting to understand this new energy demands us to go to the next level or get off the fence. Yes I know how hard it is to face who you really are. I’ve gone from the wimpy quiet and reserved beige girl in the corner (that no one ever noticed) to someone who is really out there now. It’s not easy and it takes a lot of nuts and guts but the rewards when they come are HUGE in every sense.

All I did to change my reality was to make a choice to change and I learnt from people who had taken a similar road to one I wanted to travel. I kept showing up even when I didn't want to. I took their advice and I took the actions they recommended. That's all.

Maybe its time for you to figure out which mouse you are. The one choosing to show up fully in the humane trap with the chocolate and the cheese or are you content to continue scurrying around the edges, hiding and setting yourself up for a nasty big bang.

This was just going to be a quick reminder for those interested in learning to teach teleclasses but it has turned into a great article with nothing to do with teleclasses. 

BUT if you want to be a chocolate and cheese mouse and run into the arms of someone who will help you step up and learn a new skill that will add another revenue stream to your business on your terms – check it out here

Have You Joined the Spectacularly Unsuccessful Club Yet?

Today two clients had the same experience – an event that had been a spectacular disaster.

They were licking their wounds and learning the lessons from the experience in stunning style.

Instead of the “build it and they will come” scenario they had planned, one basically would have been better at the beach on the day of the event and the other had to take a big bite of humble pie and cancel their event.

They entered the Spectacularly Unsuccessful Club with honours.

If you haven’t made the “Spectacularly Unsuccessful Club” many would say you just aren’t trying hard enough.

I’ve found the not trying hard enough concept, although harsh and hard, to be exactly true. If you aren’t pushing yourself outside your comfort zone and trying new things and new ways to present and promote your business then at best you are probably working within your comfort zone and are at worst in a rut.

I have found it to be 100% true that people who are prepared to have a go and accept failing as just an inevitable blimp on the path to success are the ones who get the most success in the long term.

Please don’t get me wrong I’m not saying set yourself up to fail and everything will be OK. What I am saying is be open to having a go at new things and if they don’t work out as well as you hoped they may, learn the lessons and gain the knowledge that will make it a success the next time.

Failing is only failure if you:

1. Don’t study and learn the lessons why the failure occurred.

2. You take the same actions or in-actions that got you in hot water the last time

So what went wrong?

As my clients and I discussed the finer details of their event implosion we got to the truth of why their efforts had less than bodacious outcomes. They both came up with exactly the same answer which was not enough targeted marketing action soon enough.

They both knew “the right actions” to take – they simply didn’t take them fast enough.

Lack of appropriate and timely marketing in anything you do will inevitably cause mediocre outcomes but when you put that in the event arena, no matter how big or small your event is - you are sure to have problems.

The reality of facing what really happened after all the “buts” and “ifs” were put to rest was enlightening for both parties. Both then dug a little deeper and realized there were messages for them at a much higher level. Both will have much more successful events in the future on every level because they got clear on their message and they got clear on what actions they had to take long before the event date was looming on the horizon.

The Magic Occurs Outside Your Comfort Zone

I celebrated both those gutsy women because I knew that they were truly “getting it” because they had set up events that really only got mediocre response. Does this mean I’ve gone completely barking mad? No, simply because I know they won’t do it again because they well and truly learned their lessons. It hurt so hard that the wisdom is now burnt in their brains.

Humans Are Drawn To A Lesson Like Bugs To A Flame

Sure there are sensible ways to learn our lessons. There are libraries full of books that tell us how to NOT do things a certain way and my website is full of things that will help you get it right the first time.

BUT humans tend to like to do things the hard way.

I from my own experiences have found that I’ve learnt my greatest lessons from my greatest times of darkness and my blatant need to express my stuff-up-ability at every turn. I reckon I’ve turned around and run straight back into the same fire many times until I finally learnt my lesson and stepped out of the fire and stepped up into my purpose.

Without Guts There Is No Glory

The “Kleenex Experiences” on my journey to make my dream of working positively with people come true have always been from gutsy moves. You know the ones that would have been better left alone and me following the tried and true path.

"Do not follow where the path may lead.
Go instead where there is no path
and leave a trail."
Muriel Strode

Frequently the mistakes outdid my triumphs twenty to one but when those triumphs finally came I’ve had something to meter them against and have truly revealed in the glory.

So if there is so much to learn in failure I have two questions:

1 Why do we feel so much shame when we make a mistake or have a go and don’t exactly get the desired outcome?

2. Why is the personal development industry so hell bent and setting expectations of perfection that most can never attain and if they do attain the perfection they can’t grow from it?

I don’t know the answer to those questions but they are worth us thinking about.

What I am doing is applauding loudly every time one of you does something that takes you outside your comfort zone even if the outcomes are less than perfect because I know you are putting yourself in a place where glory can find you. And who knows you might even get it right the first time!

The five key things I have learned about challenging situations are:

1. The sun comes up tomorrow and the situation never seems as bad as it was the day before

2. Take the hard decision as soon as you see the error of your ways

3. Make the error as “right” as you can as quickly as you can and then figure out how you can do better next time

4. Actually take the actions in step 2 & 3

5. Hang onto your hat because you are about to take a big leap forwards

As I’ve worked through the pain of some of my very memorable stuff ups my personal development has been gigantic to the point now where I seek to challenge myself at every chance. Sure I get myself in hot water from time to time but to date the world hasn’t ended. Instead awesome opportunities have always presented themselves once I understand and act on the lesson.

If you have joined the “Spectacularly Unsuccessful Club” why not leave a comment and share your story of how you grew from a not so pleasant experience.

Mojo Wrecking Avalanches & Broke Down Puter Blues

Could it be called fate?

Call it be called divine intervention?

I’ve come to the conclusion that it doesn’t really matter what you call it but there is no doubt in my mind that there are times when we are forced to go inward and deeply look at what we are doing and why we are doing it.

I’ve had two weeks like that recently.

My laptop died the morning I was due to present in Noosa but the show went on (thanks to Sandy and Curly Harris for saving the day and letting me use their laptop).

Two weeks later, a couple of expensive visits to experts and my poor hard working laptop is still trying to restore all the files I’ve dutifully backed up. As they return back onto the hard drive it looks like they probably aren’t going to give me what I expected at the end of the day.

I’m grateful I’m still healthy and I know a lot of people have a lot worse problems than a broken computer but for someone who works with the internet this is like a builder trying to build a house without their tool box and a hairdresser trying to cut hair without their scissors, chefs without knives. In fact it’s a dream stopper because without the right tools we can’t make money and pay our bills. Things can get messy really fast!

This seemingly out of my control incident, along with a few other personal things (you know how everything comes at once) that have caused a great deal of angst have caused me to re-assess where I was with the earth the world and everything.

To be honest I have been close to the brink of giving up.

I’ve taken a fair bit of flack for admitting the fact publicly that sometimes the wheels fall off my life and things are far from “perfect”. I just see it as an honest response when “shift happens”.

I find this “perfect” illusion is created from those on the bottom of the ladder of success who are looking up - not the ones on the top looking down. In fact yesterday each speaker told of their “none to perfect” life before they figured out all the knowledge they needed and then how to get that knowledge and then implement it. After many big bumps they finally got their perfect life which sees them constantly travelling the world, working their butts off in between bouts of extreme luxury. But they are away from family a lot so nothing is ever perfect even at the top of the ladder.

It has been very important for me to not appear as one of those coaches who just pretend everything is lovely and beautiful and create an unrealistic bar for others to jump over. I like to tell it like it really is so you can learn from my journey and not beat yourself up when something goes pear shaped for you.

What you can’t do is just ignore it and pretend its ok – that’s just like waxing over a dirty floor. I find the best and quickest way to get out is to stop for a while and go inward. When you are prepared to go to the honest places, those deep recesses which any wise individual would stay well away from, a message eventually appears. Mine came while channel surfing Sunday morning TV in my pajamas (standard issue uniform for anyone contemplating their naval).

I was drawn into a story of two men who got stuck in a place called Avalanche Alley in North America, known funnily enough for its regular Avalanches. Long and short of the true story saw the two friends pushed to their absolutes limits, without food for days and trying to crawl for their lives. One of them had a broken hip, the other was dragging him out inch by inch through some of the worst terrain and weather conditions imaginable.

The upshot was yet another avalanche swept them into an ice crevice where the inquired man “luckily” was dumped on an ice shelf close to the exit but his buddy landed much further down. Most at that point would have given up because they were seriously stuck.

Instead of giving up he started to shout at the Universe “I CAN TAKE MORE” and he kept manically shouting out “I CAN TAKE MORE”. When his buddy awoke, confused and unsure if he was still alive all he heard was someone shouting “I CAN TAKE MORE!” It gave him the motivation to start climbing up to him.

This extreme reaction to the drastic situation they found themselves in made me realize I too could take more – hell mine was only a broken computer. I jumped up and started to pace up and down the hall shouting I CAN TAKE MORE!

The two men eventually dragged themselves out of a situation that would have defeated many simply by putting one foot in front of the other. Finally a rescue party found them and the real men who actually survived this event were interviewed and described how the ordeal has influenced their lives. Neither has lived their life in the same way once they left hospital because they believed they experienced a miracle that day.

Every time I’ve faced off a “bad” time I’ve also found things changed radically around me and nothing was ever the same again.

As I later thought about why this bizarre response helped spur them out of a place of hopelessness I realized why it probably works.

There is a saying one of my mentors taught me

“The Universe won’t give you more
until you can handle what you already have”

So when you find yourself in a place where you think you can’t handle any more, that’s what you get – nothing more. Our intrepid heroes were only getting avalanches and exhaustion so they kept getting more of that.

But by changing that energy and stating you can take more, suddenly the perspective shifts and new possibilities kick in. Their new possibility was being rescued because they had stated they had room for more.

I’m certainly not recommending this as a long term strategy but I guess the reason I tell you is because things aren’t always easy but the landscape can change quickly once you understand your message. In the climbers case they knew they had to get closer to spirit. In mine I have to "only work with the best" and have the very best tools and people I can.

The journey from good to great can sometimes feel like an avalanche is pushing you down a mountainside but that is just part of the perfection of imperfection.

Since that shouting moment I’ve had such clarity and had the energy to go and hang out with some mad people like me who push the boundaries and hear how sometimes the boundaries have pushed back on them. I’ve gone and inspected the Mac Book Pro and learnt more about what they do. I’ve learnt a new saying from Mac owners:

“when you have a Mac you never look back”

So if you get times when things haven’t been working out or when people upset you or it just all seems way too insurmountable, please know its part of the journey that gives deep meaning to the cliché

“it’s about the journey not the destination”

My puter is now limping along without the hoots and whistles and things aren’t looking as fancy as before but I now have the ability to make the cash flow again. Luckily all my work files are backed up so I haven’t lost anything but it is taking a very long time to get it back to where it used to be and sadly it may never be the same.

So I apologise if you’ve tried to contact me or if I’ve been grumpy or silent and haven’t got back to you or I'm using a dodgy template or if their are spellos. At least I'm back in action.

Just know I strongly believe another saying another mentor taught me

“as low as you can go is as high as you can go”

You can either decide to judge me for my honesty or learn from my experience but for now I’m just excited to see what’s on the up side of the next leg of the journey :-)

What Would You Die For?

It was Monday lunch time so why would a bunch of hairy old hippies in bad trousers who insisted on ending every sentence with “man”, lead me to ponder the deep question “what would I die for”?

I went to see the movie “The Boat That Rocked” and after being immersed in lashings of humour, great rock and roll music and the inevitable over indulgence in every transgression on offer in the 60’s, I ended up in a deep and meaningful moment asking myself “what would I die for”.

As is often the case with comedy, through all the joviality I was moved to tears as the story progressively rocked toward some moments of truth.

Set in the mid 60’s the story is based on a bunch of rebellious DJ’s who had been banned by the authorities from playing rock and roll music from land based studios.

With everything SO accessible today, this situation seems ludicrous. But yes back in the 60’s the only place for British teenagers to hear rock and roll on their transistor radios or “trannies” (the 60’s equivalent of an i-pod not a Rocky Horror cast member) was to tune into the legendary pirate radio stations anchored in the freezing cold waters of the North Sea. At best floating rust buckets and worst case death traps bouncing about in appalling weather conditions, the colourful crew happily rocked on and raised their finger at the straight-laced government authorities who were constantly battling to take them off air.

As the movie progressed I realised I “knew” all the characters. I had worked with every single one of them when in the 70’s I played in a glitter band in the only licensed nightclub in the bottom half of New Zealand’s North Island. They had different names and faces of course but their personalities and souls were identical.

Not wishing to give away too much of the plot the government eventually legislate them out of existence and it’s a bit like the synopsis of the Titanic story – “the boat sinks”. But when it came time to be taken back to the safety and legitimacy of the shore, the DJ’s refused to budge. They kept working although they were now breaking the law and risked jail terms in doing so. When the boat started taking on water instead of heading for safety, they continued to broadcast – knee deep, then waist deep in water. They were prepared to go down with the ship, just like the musicians on the Titanic did.

I know it was fiction but because I “knew” these people so well, I understood that all those years ago I would have done exactly the same thing. Without a thought for my own personal safety, the passion I had for my work would have kept me playing. My band would have been the same, as would the motley bunch of bouncers, bar workers and floor staff that populated that seedy, sin infested night club in the 70’s. We had a common vision and a common goal, to create the best possible experience for our patrons. With a community that strong, anything becomes possible.

On the way home I became quite sad as I pondered my current position. I work in a field that is similar to rock and roll; our industry has many similarities. It is not conventional, we have alternate views to the mainstream, there is heavy opposition from places of power and therapists and musicians have the same morbid fascination with bodily function. But the most important comparison is that our product or output comes directly from the soul.

So why isn’t our industry more cohesive?

• Why are most therapists governed by fear - the fear of promoting their businesses’; fear of being seen as pushy or aggressive or showing off if they “toot their own horn”.
  
• Why is money such a taboo subject?
  
• Why is success thought so shameful by so many?
  
• Why are so many “waiting for a sign” or permission from some external source to help all the people who are injured, suffering, unwell or needing positive guidance – is the current state of the world not enough of a “sign” we are needed?
  
• Why do other therapists judge and label those who do become or even seek to become successful as “selling out to commercialism”?

Then I asked myself “am I selling out” and would I die for my work?

As the passion grew within me I realised I would still die for my job. I would face a death sentence if someone tried to stop me speaking my truth, which is that everyone in the personal development and natural therapy industry deserves massive success in whatever doses are right for them.

Would I break the law? When I thought about it – I already am. I have dedicated so much to have the freedom of my own business that some things have been left by the wayside, unattended. Not through conscious decision but from being so poor I couldn’t do anything but ignore my taxes and the mounting levels of debt and I had no choice but to trust the funds would eventually come to sort it out. I just kept going and still deal daily with the chaos I have banked up over the past seven years.

I know what it’s like to go to the edge and jump off and not fly. I know how it feels when you hit rock bottom with a crash. I work way more than I “should”. I’ve endured serial aloneness. I know the discomfort of overcoming my fears and my deepest demons. I know what it’s like to bomb in front of an audience and I’ve felt defeat more than once. But I realised I won’t stop until I’ve nailed this thing called a “dream” because like so many of you, it’s my soul purpose to help people positively.

I’m not telling you this to have you feel sorry for me, please celebrate with me because my work now gives me so much joy and fulfilment and the rewards I receive now far out weigh anything I have to “fix” now.

Why I tell you this is so you won’t give up if you are feeling like a looser if things aren’t working out like you thought they “should” or if others are making you feel less than adequate,

You have the divine right to build whatever is right for you, but it takes courage and strength and I wouldn’t have got this far without the support and love of my mentors and investment in my business knowledge.

I’m certainly not endorsing you doing anything stupid or risky but if you read the bio of your favourite author or seminar leader, they will have a story of hardship. They will have slept in cars, gone through relationship breakups; most have been bankrupt or close to death more than once. But they believed and they kept going because their desire to achieve became greater than their fear.

Like our DJ heroes, the people who achieve their dreams are the ones who over come their fear and just kept rolling the message out.

A successful business equates to freedom. At the end of the day I always give thanks for the blessing of freedom to live my life the way I choose. Would I die for the gift? YES!

Things for you to ponder?

1. How can we as an industry embrace the same rock and roll passion that kept the musicians on the Titanic playing as the boat sunk and create a common vision and a common goal?
   
2. Would you die for your current job?
   
3. If not, what would you need to do to create a job to die for?