How to build your authority on-line

The fabulous Gihan Perera gave a wonderful list in his weekly newsletter today of the things you need to have in place to build your web presence.  Gihan has shared so much valuable information over the years and I can personally say, he is spot on with everything he recommends.

This an an excerpt from Gihan's article "How to build your authority on-line"

"Don't start with social media - that's the third step in the process.

The first step is to build a high-quality Web site, which identifies your ideal site visitor and their key problems, and leads them to the solutions you offer.

But that's just for starters. Many people won't find your Web site first - they will find you on-line in other places. So build up a body of work that demonstrates your expertise and authority. In particular:

• Publish a high-quality e-mail newsletter every week or two weeks (or every month at worst).
• Post regularly to your blog.
• Write high-content articles that address your market's problems, and publish them on your Web site, blog and article directories.
• Write a special report or "white paper" discussing the key problems of your target market.
• Create short, high-quality educational video clips and publish them to YouTube.
• Publish a regular podcast, which is an audio newsletter.
• Create short, high-quality educational slide shows and publish them to Slideshare.com."

This is only a brief overview. If you'd like more details about this process, you can learn more from Gihan's generous gift of a chapter of his new book "Fast, Flat and Free: How the Internet Has Changed Your Business".  You can download a chapter for free here