Events are a wonderful way to get your message out to a larger audience and also to start positioning yourself as an expert in your chosen field.
What I have worked out is that events are risky at best and you MUST know what you are doing or you will lose your blouse on an event and end up with tears before bedtime!
Many find the thought too daunting and never have a go because there is so much to learn and do and......well......it does involve the one thing most would rather die than do, which is public speaking. We are not saying there isn’t a lot to learn and do but if you are prepared to follow a process and do some early leg work, then the rewards on every level can be huge.
Like everything the answer is to start early and to start small and take on the challenges in bite sized chunks.
Samantha Richardson and my good self ran a teleclass last night that gave some quick and dirty tips and strategies to help you gain the confidence to get your own events started.
When I first started out in my small business I knew I had to network but I was totally useless at it. As it turns out this became a wonderful strength because it made me realise that at a networking event you are very lucky to get ten people knowing what you do but everyone goes home knowing who the speaker is. That realisation changed my life and still today I rarely go to networking events in any other capacity than the speaker (yes, I’m still a rubbish networker!),
I went from someone who was petrified of speaking to someone who loves to speak in front of an audience.
The biggest thing I learnt was the importance of clarity. We discuss this on the audio below.
The audio will also give you the following three marketing tips you can use to start to put bums on seats at events
1. The importance of building a strong databaseBut please burn Sam's wise words into your brain because these tips are only meant to be a taster - there is a whole lot more you need to know.
2. What are affiliates and how can they help get people to your events
3. How to leverage other people’s events to get exposure for your event and still have the event organiser love you
“There is no one way to get lots of people to an event
but there are lots of ways to get one person to an event”
Samantha Richardson, Evolution Events
but there are lots of ways to get one person to an event”
Samantha Richardson, Evolution Events
You can listen to the audio here:
MP3 File
If you feel you are ready to take the next big step you will love our live event YOUR NEXT BIG LEAP which is running in Adelaide, Melbourne and Brisbane – you can find out more here. http://yournextbigleap.eventbrite.com/
If you live in Adelaide don't forget we are speaking at two networking events at the end of May 09 more details here
Oh and BTW - little Harry was just fine, although he did spend the next few days looking like an extra from a Rocky movie - he has hopefully learnt about playing in games with your big brother - the injury factor grows! You will understand when you listen to the audio.
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