Using Experiential Testimonials to Sell Your Services for You

A new site was bought to my attention this morning and is a new twist on mobile treatments services.

Nothing new in the mobile treatment concept but I was interested to read how this site had used the expedia.com model of having past clients give feedback on their experiences.

Experiential testimonials are a very powerful tool.

Testimonials have long been a great way to let others tell your potential clients how much your service has helped them. Sadly humans will take notice of a third party far quicker than they will believe the person at source. So when a past client gets to have their say on the quality of the treatment, it becomes a very strong selling point. It is why trashy magazines can write so many untruths about celebrities and have people queuing to buy. We will believe the reporter who has probably never even met the celeb over the celeb telling us the truth.

The power of experiential testimonials is huge. When travelling I always read the comments of past guests in the accommodation I’m thinking about staying in because it can often highlight good points you hadn’t thought of plus it can give some honest feedback on some of the bad things you don’t want included in your stays such as noise or dodgy location.

As the health and wellbeing industry starts to introduce technology that will allow people to share their experiences, it makes it even more important to have strong personal posture, quality packages and services and strong customer focus.

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