Tuesday 1 July 2008

Catering for the Over 60's Niche Market

Again this month Springwise, the future trend ezine for entreprenuers, has come up with a great retail concept for the Health and Wellbeing Industry.

A shop in Lyon France is catering exclusively to people over 65 and are offering products and services that keep them well. In the past many shops catered for this market but were focused on fixing problems that already existed like providing walking frames or particular disabilities.

With the aging baby boomers staying “weller” for longer, there is a huge opportunity for health and wellbeing practitioners in small businesses to provide positive service experiences for people who want to stay healthy and happy for as long as they can.

You can read more about the store here

1 comment:

Anonymous said...

Absolutely!!!! They are my bread and butter 'who'. they have the money to spend on themselves AND they have lives with their symproms long enough to say,' I've had enough of this, fix me!!'