A friend recently sent me an article on getting outside your comfort zone. The topic is close to my heart and I might as well have written the article myself. I’ve included the link below for you but that’s not the point of this blog post.
People often ask me why they should write articles. Well this is a good example of how any article can be a powerful tool in your PR campaign.
The newsletter that this article appears in is for a Government Department. Somewhere in that Government Department some poor soul is given the task of creating articles of interest to feed to the waiting readers every Tuesday. A big ask for even the most prolific of writers. What they have done to overcome their content challenge is to go to an article publishing service and they probably got this item for free or they may also have purchased it. The reason the author gave it away for free is because they understand that it will get into places (like this) and it will get them free publicity. Free publicity are two of my favourite words linked together – my most favourite two words linked together are Free Lunch but we all know that to be a bit of a thing of the past!
So if you write articles there are websites that will list your article so people can come on and promote the article and your business by way of the little resource paragraph at the bottom of the article. This article even let him list his website plus the landing page you happen to land on - has his books that you can buy. Do you get the chain of events here. From one article he could get known to thousands of people without even getting out of bed that day.
If you have any ability to string a few words together I would recommend you start writing articles and submitting them for publication. The trick is to have a strong WHO & WHAT in place so your articles can be listed with people in your target market.
You can read the article here
No comments:
Post a Comment