Getting Clarity on your Niche and Target Markets (the WHO & the WHAT)

Hi Mz Margz

I’ve been working through the 90 Day Challenge and the question raised about the choosing a niche or target market (WHO and WHAT) brought me to a question of my own, which I have been thinking about for some time.

Question

Currently I have narrowed my niche down to women in transition and I think that's still pretty broad.

Answer

Yes, I think you would find it easier if you defined which group of women or what their transition is. Perhaps both, for instance women transitioning to a new career or working women transitioning to motherhood – it just makes it a little clearer who you work with.

Always remember that you are only going to market to this group, you will still see women outside the group but your marketing dollars will only go on one specific area. The concept around having a specific niche is that when you say what you do, the person you are speaking to will be in three categories:

1. Is interested in what you do because they are in your target market and need and want what you are offer and therefore they will ask for more information



2. Has no interest in what you do but knows someone who would be (can refer others)



3. Has no interest in what you do or doesn’t know anyone who does – so stop wasting your time and start talking about the weather!

In your preferred niche for instance if you were talking to a man don't automatically assume they won’t be interested because even though they won’t personally use your services they have wives, mothers, sisters, friends who could need what your service offers.

A short talk by Mz Margz on the benefits of choosing a strong WHO & WHAT



MP3 File