12 Personality Traits of Wealthy Guerrilla Marketers in a Natural Therapy Context

I was on a great call today with Jay Conrad Levinson.  He is the genius who coined the phrase “Guerrilla Marketing” back in the ’80s.  He has sold over 21 million books during his highly successful career.and his books are “must have’s” on any small business bookshelf.

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So does he sell apes?

No, that would be silly :-) 

Wikipedia describes the concept of guerrilla marketing as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.

Levinson used the concept of guerillas (rebels who live in the mountains and use unconventional methods to get their political message across) as a really clever way of describing marketing done at a base level often using free or low fee tactics to get your message to the world.

It was nothing short of sheer brilliance as it tipped the marketing world on its head and he has helped many people all over the world embrace marketing.


Something he shared today made me just about fall out of my chair! 

Why?

Well because it’s the exact opposite of what you might think for natural therapists.

In fact, I’m so excited I’m going to write about each category so you can really get why this information was so mind-blowing for me.

Natural therapists think they are bad at marketing or not designed for business.  

Well, this list turns that theory on its head.  If one of the greatest marketers in the world is right (and why wouldn’t he be) it seems we have every ability to be awesome marketers – we just gotta stop believing some of the misinformation we have been given by well-meaning “business experts”. 

For instance, I had an awesome woman in my Sore to SOAR group this month who had been told by many reliable sources that her business ideas and concepts were basically “rubbish”.

This made her “think” she was not good at marketing.

As it turned out she had an incredibility distinctive way of getting her message out to the world.  To date, she just hadn't found the right person who was prepared to look beyond the obvious and be prepared to help her find her unique voice.  I was honoured to be that person and I’d have to say I was pretty blown away by how creative she was once she got the hang of it.

The sad thing is she is not alone. 

Success stories abound in our industry when we figure out that standard conventional business theory won’t work when applied to something as “tactile” as a natural therapy or coaching business.

This is why Jay Conrad Levinson’s method’s changed the world ….. simply because he found another way to give people confidence and take actions that would achieve results when applied in unconventional ways. 

So I was really excited when on today’s call he shared the following twelve traits he has observed in every successful Guerrilla Marketer he has worked with.

My elation was because of course most of my people do the first eleven really well – its only item 12 they aren’t so hot at! 

12 Personality Traits of Wealthy Guerrilla Marketers

01.    Patience

02.    Imagination

03.    Aggressiveness (never give up)

04.    Sensitivity

05.    Embrace change well

06.    Educators

07.    Generosity

08.    Energetic

09.    Constant Learners

10.    Love people

11.    Maintain Focus

12.    Action oriented

This blog post does an excellent job of describing Guerrilla Advertising.

I'm so excited about this list that I’ll be breaking down each point on my blog.  I believe it is important that you get that you are ALREADY a great marketer – you just need to find a patient person who will help you roll your message out your way and stop you listening to the crap most of those "pointy-toed business coaches" deal out of textbooks.

When Jay Conrad Levinson came to Australia, I got to queue up and say hello.  When he kissed my hand it made the wait worthwhile!