The Top 5 Sizzling HOT Niches of 2010

I did a great teleclass this week with Kendall SummerHawk and Richard Shapiro and they shared what's Hot and What's NOT in niches or what my system calls YOUR WHO - the group of people you market to, so you can easily get more clients and make more money with love.

I was very interested in what they reported on the call from their research because I've found what they reported to be true from my own experiences and those of my clients.

The Top 5 Sizzling HOT Niches at the moment are products and services that meet needs in:

1. Small Business owners and Entrepreneurs

2. Marketing (Anything that genuinely helps people get more clients)

3. Relationships

4. Executive Coaching which is industry focused

5. Health, Wellness and Beauty

Their research, drawn from their experiences with clients and industry sources, has shown that people continuing to offer products and services in these five areas are doing the best out of everyone, even in a diminished economy.

Then they listed what areas are not doing well or are swamped with people offering vague results to people who don't want or need or won't pay for those offerings.

What's NOT HOT is

1. Life Balance

2. Services to teachers

3. Vague services offering more confidence, more joy

4. Mom-prenuers because they tend to spend money on everyone else but themselves

I was really interested to hear their findings because I've noticed very similar things. All the people I see that have been able to keep going and keep their businesses alive and often thriving in the last 12 months have been active in the top 5 categories WITH a highly defined WHO & WHAT.

Kendall and Richard said the real achievers are combining the top 5 to make powerhouse niches - the example they gave was a beauty therapist who offered high end beauty services to small business owners.

There are people who are doing well in the What's NOT HOT list but in general I find those people have specific products that solve very specific problems - one client had great luck getting into schools - others report its just a dead end because of time and budgetary constraints on the teaching industry in general. So if you are doing well in those areas - don't stop - if not maybe try to figure out how you can fit what you are already doing into the What's Hot list.

It was a great call and a warning to those who continue to offer flakey bakey service offerings to people who don't want and need what you have on offer.

Success awaits those who are prepared to own a niche, be shameless in their want and need to be successful and who are willing to do what it takes and take the actions that put you in front of your audience.