Should a website be a crucial part of your business?

There has been an election declared in Australia this week and already we are hearing politicians do what they do best = answering questions with questions.

So in answering the question – should a website be a crucial part of your business?

I’m going to ask you an even deeper question before I start to go down the website burrow. Not because I’m avoiding the question but because you need to ask yourself a more important question before you even consider a website.

A client was reflecting on a question I asked them at the start of their coaching program recently. They said it really slapped them around the ears because it was something they hadn’t even considered.

It’s the same question you need to ask yourself before you decide if you need a website or not.

The question is ........

“how big do you want your business to be?”

This is a really basic question every therapist needs to ask themselves before they consider building a business or a website but it rarely gets asked let alone answered.

If you don’t know the answer to the question or if you haven’t even considered whether you want small, medium, large, grande or the super size me option – you are going to be constantly setting things up that won’t work for your business further down the track.


Two truths to be aware of:

1. You won’t know exactly how big you can go until you start getting a few runs on the board in your practice - I recommend set up to be big at the start just in case things take off... then - at least you are ready.
    
2. Each year the landscape will change from where you thought you were going 12 months earlier as your business knowledge and confidence grows.

The other truth is - Size does matter!

I was chatting to a friend this week who has just set up a beautiful property to host retreats here in Daylesford. He is already starting to note some differences in the way organisers get people booked onto retreats. He has noticed I am having far more luck getting people on my retreats than people with a small database or no a database at all.

I just laughed and said “size matters” ....... referring to my database.

With both of us coming from the lurky murky world of musicians we had fun creating several colourful analogies around the size matters discussion. But the conclusion drawn was that my dream to have retreats this year is being met by a database that was created eight years ago.

This is where the decision on the size of business starts to cascade downwards because even though I do sign people to my database at live events, the biggest number of "stranger" sign ups come from my website.

The strangers start to become friends and  magic happens

The decision eight years ago to firstly have a website and secondly have a database that actively collected the data of visitors on the first day that website went live ..... is now rewarding me generously.

At the time I made that decision I never dreamt I would be this far down the track but I had a big dream that I knew would need big support and set my website up accordingly.

Before you start the "oh but its alright for her, she's a rock star" routine - just know that my database started with ten people (mostly friends and family) and was decimated at one stage when I had to resign the database to my new shoppingcart system. I have grown my database from scratch twice.

Getting the formula right from the start will mean your website can begin to work for you in the future, often without you knowing its working.

For instance I have been working with a client who is putting together a brilliant free program to attract people to her website. She has 52 different topics she is going to address in a give-away program and needs 52 resources to put links to on her website.

As I went through my little black book of clients and contacts – I could only give her people with a strong website presence and a strong, clear WHO & WHAT that clearly fitted under each of her 52 different topics, simply because her information is only going to people on the web.

She fits the “super size me” category which is aiming at an international audience and as it turned out I could only give her people with a similar vision. The bottom line was that the ones who made the list have a strong web presence and have paid to learn from me so they know how to be set up to attract easy referrals.

There were some really good people who got left off the list because they made didn't make it easy to be referred, simply because they had no website or their message was murky which made it impossible to fit in one of the 52 categories. They are talented gifted people but they have limited themselves by being afraid to learn about how the web can help them now and into the future.

Some of you will be surviving without a website

All I can say is well done if you are. BUT the challenge is going to come when you want your business to not only survive but thrive.

So if you are the type of therapist who will be happy in a word of mouth practice maybe working a couple of hours a day, don’t want people to easily forward your information to others, don’t want people outside your circle of influence to find you, don’t want ideal clients to come to you from other suburbs or states or even different countries and only want to earn a meagre living that will see you standing by a massage table until you retire or your body gives up on you – then you might get away without having a website.

However, if in the future you want to teach workshops, do retreats, run teleclasses, be steadily keeping in touch with people who have seen you in the past and have the potential to return again in the future ..... I’d say start learning about the Internet yesterday.

If you want to have any ability to walk away from your treatment room and be creating product and passive income (money you earn without having to be there) – then you definitely need a website now.

In fact these days I believe everyone needs some web presence even if it is just a one page document with your name and phone number on it – so people can at least find you when they do a basic search.

People do survive without a web site, but the web allows you to quickly get to a bigger audience AND it allows you to get that audience on your database. Then if you are committed to keeping in regular contact with those people, eventually a percentage of those people will buy something from you.

However, its not a case of build it and they will come. I’ve heard it said that it takes around eleven “touches” for people to trust you on the Internet and eventually to get to a point where subscribers will buy something from you.

That means at least eleven newsletters, or offers or free product or information before they trust you enough to either work with you or buy from you.

The reality is - if you aren’t in the race you will quickly get forgotten.

Another scary fact is if people don’t hear from you at least every two months, then most will forget you – no matter how good your service was for them.

So getting a website is only the first step in a long corridor of doors that need to be opened and strategies that need to be put in place. My Practice Building Success System steps you through many of these processes – you can find out more here.

Its not just about the website

The key point you need to understand is that websites no longer stand alone these days.

Many experts are now stating that a blog is more powerful than a website, not for the number of followers you get but for the way the information can be searched and used in many different formats.

I heard a rumour from a reliable source who stated that the calculation that goes into how search engines rank your website will include how many blog posts you push through to social media sites like Facebook and then how many relevant comments you get from your friends.

So your web presence now must be part of a marketing system that includes a blog, social networking, regular newsletters and keep in touch strategies that keep you in the memory of your people.

To be honest all this stuff is doing my head in trying to keep up with it all, but its just something we all have to come to terms with.

The blessing is that the technology is getting much simpler and cheaper to use. So there really is no excuse. If you aren’t on the net and you aren’t gaining knowledge in this area, you stand to be left behind in the future.

I’m so convinced of the power of a website that I’ve set up a small e-course to help you understand more about websites. it will cover the truths you need to understand, the interconnectivity you must have and the important things you need to be aware of BEFORE you start spending your valuable time and money creating a website. There will be no charge for this information and you can unsubscribe at any time.

If you would like to join the website e-course, simply send a blank email to this address: info1749-536514@autocontactor.com

You might like to read a blog post I did last month that tells you how to get a web presence for lo or no cost here:

You can leave a comment below:

The Lo or No Cost Solutions to Online Business Set Up That Any Gumby Can Master

MP3 File 40:18mins

The early days of your business are the hardest.  Generally there is a lot of set up cost and little income flowing in.

There are certain critical tools you need at the start of your business but it can all become too daunting and hard.  Then valid but show stopping excuses begin to form as to why you aren't actively promoting your business.

I’m over hearing excuses from people who say they either don't have the money to get started or the computer skills to get online to grow their business.

So I’m giving you “The Lo or No Cost Solutions to Online Business Set Up That Any Gumby Can Master”.

Gumby was a piece of green clay that became a very famous cartoon character back in the 50s but a Gumby also is a tongue in cheek way to describe someone who can't use a computer.  So even if you are a piece of green clay when it comes to computers you will be able to either set these tools up yourself or bride a teenager or 5 year old to do it for you.

Marketing your business is about getting your message to as many people as possible in your target market.  The time to start is always yesterday.  When I speak to people who tell me they are WAITING for business cards or WAITING for a website or WAITING to finish their logo BEFORE they get serious about their business because they don't have any money or don't have IT skills, I want to cry.

• Firstly because every day they aren't working on their business is another day they won't be getting the opportunity to help someone and 

• Secondly there are some great free or lo cost products available on the Internet that make it SO easy to set up an Internet presence and they make it really easy to get started.

 
The truth is you can probably create a full online presence in a weekend using free or lo fee products which are freely available to anyone.  I recommend you start small and build up as opposed to “waiting” for the perfect time to get out and about or online.

Technology can be your friend and I’ve seen people who are complete IT gumbies get these systems set up and working for them within 24 hours.

So lets get over the excuses and get over the seven deadly excuses and get going right now!

#1 Excuse “I don’t have (have run out, the dog ate them, my details have changed blah - blah - blah) any Business Cards”

Excuse Buster:  Vista Print 

Vista Print will give you 250 free business cards with a choice of 42 designs – yes they stamp their branding on it – but don’t let that stop you.  A vista print brand on your card is better than scribbling out your old email address and writing on your cards in Biro which I see many people doing - that's a sin.

If you dont' want the Vista Print branding then there prices are ridiculously cheap, so #1 excuse handled.

Click here for more info on VistaPrint

#2 Excuse “I’m waiting on brochures.....”

Excuse Buster:  Vista Print

Again Vista Print will do a standard basic DL card for next to nix.  Anything else at the start of your practice is a waste of money.  A clear, basic message on the top of a DL card so it jumps out at people whilst sitting in a rack at your local coffee shop is much better than a fancy brochure.

Still can't afford it - then there is still a lot of sales to be made from a flyer that comes off your ink jet printer – there really is not excuse.

Click here for more info on VistaPrint

#3 Excuse “I’m waiting for my cousin/husband/wife/mate from work/teenager to finish my website”

Excuse buster: Blogger

Having a web presence these days is crucial – any presence is better than none.

At base level you can create a great looking site on Blogger for free

I just knocked up an information website this week for a Retreat I’m having in Daylesford http://www.sanctumforthesoul.com/ - I’ve already sold four tickets and to date haven’t invested one single dollar in the event.  By the time it comes to paying venue deposits I will already have the money in the bank to cover it.  I’m not ashamed to have a blogger website promoting a Retreat – and everything I have on that site is standard blogger issue.  Send me an email if you can’t figure out how to get something I have and I’ll tell you how I did it.

Wordpress is another way to create a similar product but frankly it does my head in and you need more IT experience to make Wordpress work - if you are a beginner don't go down the Wordpress route.  

Click here to enter the 3 step process to get your own blog


Excuse #4 “Getting a proper web address and professional email is too confusing and expensive”

Excuse Buster: GoDaddy:

GoDaddy hosts all my live websites, my email and my other 25 non live domain names.

Quite frankly I have little idea how all this stuff works.   Whenever I want to do something I phone up their 24 hour, 7 day a week hotline and they talk me through how to do everything.

They pride themselves on the person answering your question AND solving your problem on your first phone call.  I can confirm I have NEVER needed to phone back and they have ALWAYS delivered on their promises.

Their marketing is weird and their website has race car drivers promoting it but you just got to remember their target audience is mostly male IT geeks – having worked alongside a lot of big IT departments I can confirm you couldn’t find an IT geek in a corporate office when The Grand Prix hit Melbourne.  But non-nerds are well supported by the help desk, who are honestly some of the most patient and knowledge people I have ever met.



Find out more about GoDaddy here

 

Excuse #5 “It’s too hard and expensive to get a newsletter out”

Excuse Buster: Mail Chimp:

Still today with all the social networking and ways to push your message out – the humble newsletter is still being used by the gurus around the world.  When they stop – I stop and so can you.

Mail Chimp is awesome.  I use it for my Retreat database and I also use it for a community event I run each month.  It is dead easy to use.  They allow you to store 500 subscribers and give you 3,000 emails a month before they even think about charging you anything.

The product they produce looks awesome AND this includes autoresponders AND the ability to set your campaign to run in advance AND it allows you to easily publish your newsletter to social media sites.

It’s also quirky as all get out and frequently encourages you to “eat a banana” and to “stop flirting with the monkey”.  They also have pre-designed forms to send out specials and birthday cards to members – and so long as you stay under 500 it’s free and well frankly if you have more than 500 people on your database you need to start getting serious about your business and paying for services.

Free is great in the early days but remember likes attract – if you aren’t prepared to pay for quality service neither will your clients be.

Find Out More About Mail Chimp here

Excuse #6 “I don’t have time or energy to do the admin for a workshop”

Excuse Buster: Eventbirte

I LOVE this site and it really helps sell events and workshops and they don’t charge you anything until you sell a ticket and then it’s just a small percentage of the price of the ticket. 

In return – your attendees type in all the info so you are assured your spellings are correct and that you have the right email address.  Anyone who has ever had to type up a registration list and name badge list will be jumping with joy at this news.

It has helped me sell out most of my events and the waitlisting function allows you to know who missed out and might like to attend your next event before you even release it.  It also posts your event on social media sites looking hot to trot and takes interested people directly to your registration page.

They also have an iPhone app that lets you check your participants in via your phone on the day of the event – gotta get an iPhone first  :-)

If you sell a ticket outside the site, they don’t even charge you to enter the person’s name but the details still print out on the rego list.  It saves a HEAP of time, energy and effort and your workshop goes out to the public looking really hot and will delay your need for a personal assistant or VA.

Find out more about Eventbrite here

Excuse #7 “I don’t have a way to collect credit card payments online”

Excuse Buster: PayPal

I still don’t have a formal Payment Gateway with my bank because it costs and arm and a leg to set up.  My shoppingcart simply connects to good old PayPal and they keep taking people’s money online without hassle or stress to me.  To be honest there have been a couple of people who had trouble with the system but I suspect user error was the cause because 99% of transactions flow without error or stress.

You can do recurring billing, have Buy Now Buttons which just sit on your website without you even needing a shoppingcart or you can simply do an email request for money if everything gets too much for you.

You can transfer funds internationally and it takes care of all the exchange rate nightmares. 

The only downside of PayPal is that it takes a couple of days to transfer funds to your bank account, whereas a full Gateway fill transfer overnight.  I can live with that.

If you want the hoots and whistles shopping cart I recommend and use 1shoppingcart.com
 


You do need a bit of IT nous to get 1shoppingcart working and to be honest I'm still only using a very small part of it. It is a big system that I recommend you either use or upgrade to if and when you are ready to very serious about online sales. Click here for more details

If you have found any free or lo fee resources that helped you get started I'd love you to add a comment and share your resource with others.

Full disclosure:  The above links are affiliate links and these people do give me coffee money if you sign with them.  It is not why I recommend them and I only ever recommend things I either use myself or have personally experienced or someone I trust has used the product.  

Do you believe strong messages and consistent action change the world?

I reckon the following is one of the strongest messages ever


“OUR DEEPEST FEAR IS NOT THAT WE ARE INADEQUATE.

OUR DEEPEST FEAR IS THAT WE ARE POWERFUL BEYOND MEASURE”


This is just one of the beautiful messages Marianne Williamson has created through her words.

Most therapists I know can recite the whole section Nelson Mandela quoted from Marianne’s book A Women’s Worth, under water or ten ton of wet concrete if necessary!

They have it on their fridge. Their eyes roll if you dare to give them a copy because of course they “know it” so well.

I was at a seminar once and a guy stood up in the middle of the room and challenged the presenter.

This *lone standeruper* was angry because the presenter was in his opinion “churning out the same old stuff”. As he spat out his accusation he wanted to know “when was he going to start teaching us something new?”

An uncomfortable silence critically draped itself across the room as the presenter spun in the direction of the question. As the presenter locked eyeballs with the *lone standeruper*” a soundless noise resonated throughout the room like a gigantic metal door being slammed against steel.

Then all you could hear was the awkwardness of bums rustling on seats as we waited in the intensifying silence.

The presenter held a steady gaze for what seemed an eternity. He didn’t seem to blink, he just stared at the guy. Then he calmly asked the man “had he implemented all the old stuff he had been taught?”

A vacuum formed as the crowd sucked in what seemed like every gasp of air in the room.

The room filled with the electric anticipation of a rock concert but silence was the only chord ringing out. We all felt for this *lone standeruper* because we all knew the answer. He was like an open book and even though this man was a total stranger to the room we could see and sense his current status and we knew he wasn’t going to come out the victor.

The presenter now owned the room, which means he had the full undivided attention of 100% of the people in the room.

He smelt the blood in the air and was heading straight in for the kill using silence as his sword.

His eyes stayed locked on the *lone standeruper*, now head down with a roving mic in hand. The *lone standeruper* had no where to hide and was eventually forced to confess from a place of shame to the hundred or so people crammed into that expansive ball room that despite “knowing” everything that had been taught that morning, he had in fact not “implemented” one single piece of the information in his business.

The presenters response dispensed with the exact right dose of silence was simply: “if you haven’t implemented it – you don’t know it”

The crowd exhaled.

The lone standeruper quietly sat down and didn’t utter a peep for the rest of the weekend.

The presenter returned to the whiteboard and continued to teach to a room that was listening way harder than they were a few minutes before.

Five things to be learned here:

1. NEVER confront an expert if you aren’t 100% squeaky clean yourself

2. The RIGHT eye contact replaces a thousand words

3. SILENCE is sometimes your most powerful companion

4. KNOWING and DOING are different

5. LEARN how to own a room before you open your mouth.

You have also just experienced the power of learning through a story which leads to a discussion point.

My point is: I’ve found most therapists “know” Marianne’s beautiful words backwards but very few have fully “implemented” them and live them fully in their life


“IT IS OUR LIGHT, NOT OUR DARKNESS, THAT MOST FRIGHTENS US”


I have observed that most therapists can clearly articulate what’s wrong with them.

Our light is what’s right with us, however, most have never really owned what is right with them.

Therapists, practitioners, healers, coaches can be prone to hide from their light but spend copious amounts of time telling others how awesome they are and encouraging them to shine.

This creates a silent lack of credibility that others will see in you. You won’t be able to see them looking but you will feel it. What others can see is the insincerity you create within yourself if you haven’t walked through a fear you are asking others to face.

I find heartcentric people more likely to cower from their light than people who don’t even understand what “the light” is.

When you hide behind every excuse imaginable so you don’t have to put your name or yourself “up in lights” whilst telling others to do that, then a disconnect will form.

This causes even more hiding because you will fear that people will find out the “what’s wrong” part of your story.

Vicious circle huh!


WE ASK OURSELVES, ‘WHO ARE WE TO BE BRILLIANT, GORGEOUS, TALENTED, FABULOUS?’ ACTUALLY, WHO ARE YOU NOT TO BE?


Most heartcentric people think they know why they are in business and it usually goes something like “I just want to help others” or “I want to make a big difference on the planet”.

Basically they “want to change the world” ………. but are often frustrated because to do that you need to be teaching workshops and speaking to groups. Sometimes people are not even getting their message to an audience of one in their treatment rooms.

Most are not even regularly communicating with their people or writing articles because they don’t know what to write about. When you have a strong message the problem becomes too much to write about and to little time to do it in.


“YOU ARE A CHILD OF GOD.

YOUR PLAYING SMALL DOESN’T SERVE THE WORLD.

THERE’S NOTHING ENLIGHTENED ABOUT SHRINKING”


Most people I meet are hiding from the world and don’t or won’t put themselves outside their comfort zone. They have shrunk so much it’s like they are trying to sail a row boat in a puddle and are getting frustrated that only a few people can fit in and they can only take those people on a short ride.

To help more people get bigger results you need to create a bigger pond and you need a clear message that will encourage more people to come on board with you.


“WE ARE ALL MEANT TO SHINE, AS CHILDREN DO.

WE ARE BORN TO MANIFEST THE GLORY OF GOD THAT IS WITHIN US.

IT’S NOT JUST SOME OF US; IT’S EVERYONE”


Many see their mistakes or their weaknesses or past addictions or bad habits as faults.

Here’s the thing: These “faults” or “hiccups” ARE your message and your truth. That is why we are given the challenges so we can learn and grow from them. We tend to stuff them under the mat so others can’t see them but the world can still see it.

If you hide that truth your only course of action is to adopt someone else’s truth.

When you adopt the truth of others you end up living a lie.

No wonder you aren’t coming in contact with the right people to allow you to make the difference you yearn to deliver for people.


“AND AS WE LET OUR LIGHT SHINE

WE UNCONSCIOUSLY GIVE OTHERS PERMISSION TO DO THE SAME”


As people tell me their stories I’m coming to understand the reason why they want to make a difference to others is because they know how it feels to be down, or sick or addicted or stressed or like I was in a job I hated and needed to get out before it killed me.

Most people have found themselves training in a modality that will allow them the freedom to have their own business because at some time in their life, they wanted to move away from something that was causing them discomfort.

They never tell or even own that personal story in business because they think it will be seen as unprofessional, coming from ego or lets get real – most people don’t have a clue about the importance of their story ………… so have never tapped the gold in that vein.

When you finally tell your story, it allows others to come up and share that they have had a similar experience. People can relate to your story, so it is easy for them to relate to you.

As I teach Sore to SOAR, my speaking intensive workshop, I have come to understand that your story is your glory.

Once you understand and embrace your discomfort – you have your story.

***Clear and powerful messages create business success***

When you understand your story you can start to run towards opportunities because you know why people need to work with you.

When your story is clear everyone including YOU understands why you are in business.

But that’s not the biggest thing I do for people. Learning to speak makes you aware of how you have been hiding away from the world, playing small, not letting your light shine and not helping as many people as you want to. I give you permission to leave those limiting beliefs behind once and for all.

Fear stops most people from speaking in public. It’s a genuine fear and yes sometimes some idiot stands up in a room and challenges you. If you have the right knowledge to deal with the situation and a strong message, you will come out as the hero and grab the glory.

In Sore to SOAR three things we learn is the power of silence, the power of eye contact and how to own a room. We also learn how to keep repeating your message in different ways until the audience gets it.

You speak when your message gets bigger than your fear.

I had Marianne Williamson's words on my fridge for a long time. When I had the guts to have an opinion and a message, even when it wasn’t what everyone wanted to hear, I took the words off the fridge and started to speak.

I took it off the fridge not because I was a know it all but because I didn’t need to “know” it anymore. I had broken through the fear and was “living” her words in my life and my business.


“AS WE’RE LIBERATED FROM OUR OWN FEAR, OUR PRESENCE AUTOMATICALLY LIBERATES OTHERS.”

To change the world, we need to live our message.

If you are ready to get out from under the rock of fear that has been holding you down, I can promise you that attending my Sore to SOAR workshop will be one of the most uncomfortable things you have ever done.

There is a workshop at the end of June and the early bird ends this week.

The guy who taught me to own a room is the same person who eyeballed down *the standeruper*. In Sore to SOAR I teach you the same formula he taught me.

This workshop is full of good information but it won’t be easy for you. You will be asked to speak at the end of the weekend and actually implement what you have learned over the two days before you leave.

That’s why this course creates people with credible messages. It is also why 80% of past participants have created their first workshop within weeks of attending Sore to SOAR because all the fears have been walked through by the end of the weekend. You leave “knowing” it because you “implement” it.

So if you are sick of being the “I’m gonna” type of person and are really ready to serve a bigger audience, ready to teach others what you already know and are ready to get over yourself in one weekend ……….. book now.

My part of the deal is that I will treat you and your feelings with the greatest of respect because I have been through the process myself.

I will create a loving and safe environment where you and five others will break through together and support each other at each stage of the journey.

I promise you will leave able to liberate others with your pure light, simply by being your true self, knowing your story, seeing how it impacts others and being able to tell it in a way that not only liberates others but gives you the freedom you have been seeking to create your dream your way.

Book Now: all details here - www.Sore-to-SOAR.com

Are you ready to go to the next level?

Two strangers walk into a workshop.

Both were natural therapists looking for similar outcomes but nervous as all get out. They had never met before but by “co-incidence” managed to sit beside each other.

As it turned out both these women did have something in common. They had both seen me speak at their industry associations in 2007.

I hadn’t heard from either of them in nearly three years but they were here today because their message had got bigger than their fear of public speaking.

Despite their own reservations, they were ready to find out if they were “good enough” to speak from the front of a room.

I quizzed them as to what it was that they remembered most from the talk I delivered to their respective associations. Both immediately came back with a vague recollection of a couple of things I had taught them during that brief 60 minute talk.

However both cited the reason they were sitting in the chairs, about to take themselves to hell and back, was because they remembered my story. They felt they knew me from that story and they trusted me to help them.

Both talks had caused me extreme discomfort but this short exchange showed the reality of speaking your truth. I felt honoured by their trust but I also honoured and thanked myself for having the guts to go and speak to them all those years back.

The talks these women attended were “walk in and talk” events both delivered in bleak environments. One in particular I remember being VERY nervous at because no one had mentioned my talk would be videoed. I’d driven for two hours that Sunday morning telling myself the worst that could happen was that I’d only bomb in front of a few people. The video going out to their national membership upped the odds dramatically!

The other talk had been delivered during the worst weather Melbourne could conjure up. I was tired and weary because I’d had to leave home three hours early because three out of the four exit arteries around my town were closed due to snow blocking the roads. The journey normally takes around three hours. It took me six hours this day as I progressively drove through snow, gale force winds and driving rain.

Despite these not so harmonious circumstances I made an impact on both occasions not because I was good but because the story I told resonated deeply.

It wasn’t a fancy story. In fact it was a rock bottom story without a happy ending.

It was however my truth.

These two women remembered me and my story enough to pay to attend one of my workshops three years later. Not only that, they chose to turn up to a workshop and let an almost total stranger help them overcome a fear most would rather die than do.

Back then I knew nothing about method. I hadn’t been taught how to work the energy of a stage. I didn’t know how to adequately roll out a learning set. I didn’t know how to put knowledge into conceptual bites that make it easy for people to understand. I probably broke all the rules at both talks but still my message came through because I knew how to earn the right to be in the room.

A well crafted “earn the right” makes you credible and memorable no matter what is going on because it demands you speak at the intersection of love and truth.

I influenced those women not because I was some fast eddy with slick sales techniques. I impressed because I had experienced and lived through every wart, every crinkle, every tear and every emotion I spoke about.

The power of emotional speaking is that it builds relationships.

Once you learn how to harness the emotion and tell your story from your heart, people will not only sit through a sixty minute talk without throwing tomatoes, they also remember you years later. This alone is marketing gold. BUT it gets seriously golden when people will come and work with you without you having to evoke hard sell marketing techniques to get them there.

Sure it’s not the fast road to success but it’s powerful, it’s genuine and it’s real.

The course they attended last weekend was called Sore to SOAR and man did everyone soar. One participant contacted me this week to tell me she has sent away for the material she needs to run her first workshop. She has been meaning to do it for ages. Difference this week is that she has done it.

But I get this feedback all the time. It is awesome and I love hearing every word.

However there is something more important for me than seeing participants float from the room espousing how much they’ve grown and how good they feel. What is truly remarkable is the undeniable fact that 80% of the participants who have attended fully have either spoken in public or delivered their own workshops within two months of completing Sore to SOAR.

That’s my point of difference – people actually step up and step out, some within weeks of attending the course.

The people who have done the course are just everyday people who have a dream in their heart and a burning desire to help more people.

Many who are breaking through are busy Mum’s, people just setting up in practice or people who have already had success in one aspect of their practice. To date they have been a bit “scaredy cat” about the next step but are good to go now.

They are the unseen heroes who have been standing beside a massage table treating people one on one or sitting at home knowing something is growing within them. Knowing their message is important for the world but they have no idea what that message is, how to find it or how to get that message out or even where to start. This eventually causes discomfort.

Discomfort is the one thing that makes most humans move.

What’s weird is that these supposedly “ordinary” people already have the story within them that will gain them recognition and give them the confidence to leap up to the next level. Sore to SOAR allows them to connect with their story and we all have one. The true magic occurs when you learn to apply the “earn the right” formula to your story.

Sore to SOAR is not just another workshop it’s a personal expansion.

The two strangers left with an admiration for each other rarely forged in a weekend. One shared as she walked out the door that she felt she finally had all she needed to speak. It was an incredible honour to move her from feeling ordinary to extraordinary in such a short period of time.

Sore to SOAR gives people two ultimate gifts – confidence and no excuses.

If you are ready to go to the next level there is a Sore to SOAR intensive workshop running in Melbourne 26 and 27 June 2010.

Sore to SOAR takes you on a journey from a sore place of really hurting inside to one where you SOAR out the door on Sunday evening with a heap more clarity around what you do and how you can make a difference to a lot more people.

The early bird price is running out soon.

Book now: www.Sore-to-SOAR.com

Are You Addicted to Fear?

I had a big aha moment last week when a well loved client had her inner wimp out tap dancing on the table.

As the wimp tapped loudly she made a lot of noise but was really only treading the same old boards out of habit.

I realised just like drugs, alcohol and anything else toxic that become a negative due to overuse, habits often cover fear. This creates a vicious circle because our egos love fear. Above all our ego hates change. This gives our ego a vested interest in keeping us dancing on the spot.

Fear and ego are a formidable force and continue to provide rational reasons not to do things.

Once addicted our fear and ego begins to dominate our destiny.

Eventually we overuse fear to the point of addiction.

Not such a bad thing if the behaviour we get addicted to is positive because initially that at least creates forward movement. But when the behaviour is negative it results in a downward spiral.

Unless we create some sort of intervention program, the problem only becomes worse.

You know you are addicted to fear if you:

* Are not moving forward

* Under charging

* Over giving

* Feeling frustrated that things aren’t working out for you

* Know your actions (or lack of them) are limiting your potential

* Start believing the excuses you create to cover your actions or inactions

* Listen to your negative voice instead of ignoring it

* Have a great message or service that isn’t getting to enough people

FEAR is the root cause of all these points and this is the short list. There are a thousand things we are addicted to that hold us back.

However I believe the fear list can be distilled down to seven core items

1. Fear of failure

2. Fear of success

3. Fear of being judged

4. Fear of getting out of your comfort zone.

5. Fear of not being good enough

6. Fear of getting the things you actually want

7. Fear of your own greatness and light

All these fears are driven by internal voices that frankly just churn out a bunch of lies about you 24/7.

Call the voices whatever you like – the monkey voice - inner wimp – inner vandal – inner critic – inner “holding you back from being who you really are” hooligan ……. there are a thousand “inners” who stop us in our tracks.

After a while though the voices become comfortable friends that give us an excuse for not accomplishing all the things we want to do. Once that happens, your fear is now an addiction.

Addiction comes in many forms and there are many theories, including 12 step programs that assist people to break through their addiction.

I know for myself I attended a Debtors Anonymous meeting and experienced the full hit of facing myself head on in a 12 Step program. As I spoke the words “I’m Margaret and I have a problem with debt”…..and heard the response back “Hi Margaret” …. I knew I had gone too far.

My problem came because I set out on a crazy journey of self discovery, following a dream that was probably best left in the “do with more resources” pile. I didn’t start out with the right knowledge to go from a salary earner to someone who had to sell themselves to make a living. By the time I got the right knowledge I was way out of control and was addicted to maxing out credit cards.

I knew that I had to overcome the addiction because it was holding me back.

My first step was to recognise I had a problem and then I had to look at the root cause because the debt was only a symptom. The real truth of the problem was that I was addicted to expensive personal development workshops. I kept going to them to get validation and they kept selling me another course. I had found the source of the problem. An out of control positive habit and the fear of not being good enough.

The hard core reality check that meeting gave me sent me cold turkey and made me accept I had just been repeating my old “not good enough” inner talk. Once I got that I understood I could at least stop the debt growing by accepting that I didn’t need others to tell me I was worthy of personal and business success.

It was time to set up my own courses and start teaching and silence that vicious inner wimp that was keeping me from helping others.

Now if I attend a course I ask three golden questions:

1. Is this educating a weakness or a strength?

2. Will I come out with a tangible skill

3. Are my guts churning? If they are, I know I’m facing a fear.

If not, then I have probably learnt the information already and haven’t been brave enough to put the knowledge into action, or my ego is keeping me in line.

Either way I take an action that will pull me into discomfort because I know that’s where the growth is. I have found facing fear in this manner and walking straight through it clears the fear. But you have to keep facing your fear long term.

Good learning will make your guts churn because it puts you outside your comfort zone where you don’t know the answers. It will also place you with people who challenge and inspire you, not people who are churning out what you want to hear and making you feel all warm and fuzzy.

I was told at one of those fancy PD events, “Margaret once isn’t good enough - you need to climb a mountain of fear every day”. I had just exhausted myself overcoming the very real fear of climbing a very real mountain in a snow storm where at one point slipping on the ice and falling to your death down a ravine was a very real possibility.

There will always be another mountain of fear and that day I got to the top by taking one small step at a time. I knew if I stopped I would give up. I didn’t take breaks with the others I just kept going. I’ve found taking action certainly helps keep the wimp in line and the mountain climbable. Even in a snow storm I eventually blitzed my fear and the ego that said I couldn’t do it.

So if you are like me and you like to take action and walk through your fears then maybe I have a deal for you.

The greatest fear most people have is to speak in public.

The greatest business and personal growth building skill you can acquire is to speak in public.

I’ve also faced the fear of speaking in one hit.

I was a total wimp but knew I had to master public speaking to get my message out to more people. So my first public speaking appearance was to a roomful of my coaching peers. I just went and did it with no training. As it turned out I broke every “rule” in the book that fateful night but they loved me none the less and I’ve never looked back.

Now I help others get over the fear of speaking and I find the type of people who turn up to my Sore to SOAR speaking intensive are “just do it” wimps.

They are as scared as I was that night I spoke to my colleagues. But deep in their hearts they know they have to take a leap of faith because, like me, they figured out:

“You speak when getting your message out becomes more important than your fear”

Once you walk through a fear you realise there is nothing on the other side.

Once you speak you realise you have a tool that will give you everything on the other side along with the personal recognition you so deeply desire.

Sore to SOAR asks you to tell your personal story to six workshop participants.

Its like me speaking to coaches – it’s a safe audience because they understand how you feel. You can’t fail because you know your story backwards and the others in the group give you the encouragement to voice it.

The really interesting thing for me is that many of the natural therapists who attend the course have been drug and alcohol addicts in the past or have endured and overcome more physical and emotional abuse than most humans need to.

They turned to alternative therapies to heal their wounds and then went on to train in the modality that helped them. When you learn how to put your story into a compelling format - your story becomes your glory - and people start to understand why they need to work with you.

To date about 80% of the Sore to SOAR participants after finishing the course have either spoken to groups or set up their own small workshops and have started to stand in their own power. These are extraordinary results because most people leave workshops with great intent but fail to implement the knowledge or like me end up in courses that don’t make you take action.

My 12 step experience made me swear to create programs that really drive people do what they sign up for at least once. I think the difference with Sore to SOAR is simply that you go cold turkey. You face the fear in front of your peers and once you have mastered speaking, which is the one thing most people would rather do than die, you just go ‘pah’ and get on with it.

The effect speaking has on a small business is remarkable because it gives you opportunity to get in front of more people, you become an inspiration to others for your braveness and it opens new doors.

If you have a message inside you that is burring to get out – I’d love to help you banish your “inners” and finally feel “heard” not just in your business but in every level of your life.

The next Sore to SOAR Speaking Intensive is 26-27 June 2010 in Melbourne. It’s limited to six people. It sells out fast. Book NOW www.SoreToSoar.com

Do you want to be a chocolate, cheese and freedom mouse?

There has been a bout of pull-out-it-is in my practice the last few weeks. 

We often don’t notice trends until they start happening more regularly and the time frame between incidents start to shorten.

I’ve had two clients wanting to pull out of sessions this week and a bout of pull-out-it-is a few weeks ago on workshops. Too many to ignore and enough to call a trend. 

So I sat down to figure out what was causing this because if I’m getting it there

a) a message for me

b) a message my people (that’s you) can learn from

I think I’ve finally sussed it out. 

It’s the new energy asking us to step up to new levels.

This month for the first time I taught Masters. It was one of my most joyous teaching experiences. However, my biggest learning from the weekend was that my pot cupboards had to get rearranged. The current set up was a logistical nightmare but on a higher level I was being called to step up and get ALL my small details sorted. 

As you know once you start moving one thing – everything needs to change and I now have a very practical purpose designed new desk (not the folding barbeque table a friend gave me eight years ago when I literally had no money to buy anything). I also have new storage shelves in the admin office and am fighting the good fight with the resident mouse before the pot cupboard can get sorted.

The mice are of course part of my lesson. You know when you get small irritating things turning up in your life – you need to take care of the small things = DUH moment!

I bought this fancy “mice device” that humanly traps the mouse and then you take him somewhere safe and set him free. This thing is the Rolls Royce of mouse catchers at $25. I have released one little mouse and left him with 4 organic almonds and a piece of cheese to help him on his journey.

His buddy though is proving more elusive. The treats are getting more extravagant in the “mice device” and now include aged cheddar and chocolate ….BUT he’s not having a bar of that and is still pooping all over the kitchen.

I’ve just had a break point where I stood in the kitchen shouting – “it’s the chocolate, the cheese and freedom OR it’s the cheese in the old fashioned trap – YOUR CHOICE BUDDY!”

All the people who have been wanting to pull out of coaching sessions or workshops have all had good excuses. They haven’t done their homework, they have been sick, busy, had kid stuff on, had conflicting appointments, were down for no reason blah blah blah on went the excuses.

Bless them they made me step up and write back and give them a kick up the butt and remind them that the magic occurs in the dark times and in the hard places. These are the times the coaching will really work for them.

Yes, as a coach its great when the client turns up and it’s all love and light and everything is perfect. BUT I know for a fact that my very best learning experiences have come when I’ve showed up in those times when I didn’t feel great and in some instances when I really “should” have stayed at home. It’s the same for clients and workshop attendees – they get the best results if they have suffered a bit to show up.

I was to be seen at an event in Colorado passed out on the floor at the back from jetlag and exhaustion – but would I go to my room for a nana nap. NO because I knew I would still be in the energy of that room and picking something up.

The new energy we are moving into is bringing challenge and change with it. What I’m noticing is that it is challenging at the really basic levels, like cleaning up the pot cupboards. It is also asking us to show up in the hard places and deal with our dark side – those icky yucky horrible emotions and fears that we would rather not deal with.

Here is the segue to the mouse, the cheese and chocolate – you knew it was coming :-)

In the end the winners will be the ones who run into the arms of the people who are there to help them and care enough to have the humane trap lined with cheese and chocolate. 

They are the ones who are prepared to stand up, own their past mistakes, be seen as they truly are and be rewarded with freedom at the end of a scary experience.

However, those who keep pooping in the corner, not showing themselves fully to everyone around them and thinking they can live in an old paradigm will perish. Staying in your safe little hiding places where no one can find you will annoy someone to the point where they simply close the door on your behaviour.

You and your practice are the same. If you continue to hide behind your fears and lack of confidence, refusing to accept your greatness, in the end people are going to get sick of you and will just wipe you out of their life.

I also had someone step up to one of my high end programs today. She came onto the call stating she was sitting on the fence and she was sick of it. I reminded her that people who sit on the fence waiting for the right time to make their move will end up with one thing – pickets up their bum!

I’m really starting to understand this new energy demands us to go to the next level or get off the fence. Yes I know how hard it is to face who you really are. I’ve gone from the wimpy quiet and reserved beige girl in the corner (that no one ever noticed) to someone who is really out there now. It’s not easy and it takes a lot of nuts and guts but the rewards when they come are HUGE in every sense.

All I did to change my reality was to make a choice to change and I learnt from people who had taken a similar road to one I wanted to travel. I kept showing up even when I didn't want to. I took their advice and I took the actions they recommended. That's all.

Maybe its time for you to figure out which mouse you are. The one choosing to show up fully in the humane trap with the chocolate and the cheese or are you content to continue scurrying around the edges, hiding and setting yourself up for a nasty big bang.

This was just going to be a quick reminder for those interested in learning to teach teleclasses but it has turned into a great article with nothing to do with teleclasses. 

BUT if you want to be a chocolate and cheese mouse and run into the arms of someone who will help you step up and learn a new skill that will add another revenue stream to your business on your terms – check it out here

Amazing Things to Learn From a “Do It Yourself Jigsaw from Hell

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Amazing Things to Learn From a “Do It Yourself Jigsaw from Hell
By Margaret Gill

Have you ever tried to assemble a flat pack desk or shelf?

This week in a frenzy of de-cluttering I realised more shelves were in order at International Headquarters if I was ever going to have a back office that matched the same sense of order that my front of house business has.

These apparently “easy to assemble” flat packs are a nightmare of tiny bags of nuts and screws, instructions written by someone with any language other than English and more parts to hold together than hands to hold them.

Flat packs require a good repertoire of swear words if you ever hope to complete the task. Luckily my days in a rock and roll band, where bad language is the universal language, stood me in good stead for the task.

In the process of completing this “Do It Yourself Jigsaw from Hell” I was reminded of a valuable coaching concept I learnt years ago:

The difference between commitment and trying

The big thing you need to know about me is that I’m not at this time, nor ever do I seek to be, a Domestic Goddess and or DIY Warrior. But I’m always up for having a go at something new.

As I unpacked the boxes and gingerly set my pieces in place I started to only partly hammer the pieces into their respective slots.

I thought I was being clever by leaving space for me to easily fix an error if I’d inadvertently locked the wrong pieces together. In the end I found I got less than satisfactory results with this tactic.

My first attempt was very wonky. In fact in a loud clatter of metal on carpet, the whole thing fell apart the minute I let go.

After I picked up all the pieces and bent them back into shape, I changed tactic and attacked the thing with gusto. I hammered the pieces together like it was never going to need pulling apart and guess what! I got the desired results.

What was different? The first time I was “trying” to get it right. I doubted myself and my ability and I hesitated.

When I got “committed” and was prepared to go and buy a whole new flat pack if I did stuff it up – the thing came together almost with the ease quoted on the brochure.

I see so many natural therapists “trying” to build a business.

They are “trying” to get clients and they are “trying” to put themselves in places that they might get clients and they are “trying” to find a WHO and WHAT or niche that will make the difference to their business.

They are often thinking about signing up for a course but never quite getting there, or procrastinate so long that they find someone else has beaten them into the workshop that will change their life.

Committed people however attack their business head on.

They take committed action and get tangible results.

They turn up at workshops happy if they only take one new piece of information home with them because they know the value of turning up.

So are you committed or just trying?

In these new energy times where we are being asked to turn up 100% in our purpose and as ourselves, we have no room to sit on the fence anymore.

“The magic happens outside your discomfort zone”

Margaret Gill

If we want clients we need to find out where they hang out together and go to those places. We need to get into our discomfort zone and talk to people about what we do and in some instances YES we need to market and sell to people so they can work with us.

These types of action take a high level of commitment but they get results.

I’ve found the best and easiest way to get clients is to interact personally with them by using small workshops and talks to grow your business BUT that is not always possible. You could be limited by distance, time, confidence or the funds to start your first live workshop. Your message might still be too murky to speak in public, but what I’ve found is that everyone knows something about something.

So the second best way is to run a workshop or course that interacts with people on the phone.

They are called teleclasses and are basically “learning on the phone”.

Teleclasses take a lot of the pressure off because they are usually done at low cost which lowers the expectations of participants. So it makes it easy to dazzle your participants, add value to the call and have them leave with a really positive experience. It’s those positive experiences that convince people to work with you.

To do a teleclass you really only need a heap of enthusiasm and something you are confident presenting. We all have something we do well – so why not encourage someone who is thinking of learning that thing you do well and teach them how to do it on a teleclass. You can even do the first few without participants until you feel confident enough to invite attendees.

The great news is that you never have to leave home to do teleclasses. They are low cost, short in duration, you don’t need to download anything and you probably have all the resources and equipment you need right now. Like anything else you have had to master in your business, teleclasses are really easy to do once you have been given the right information and have done the first one in a supportive environment.

The great thing is that if you know anything about any topic you can run a teleclass and they are a great way to promote your live events and talks.

You can also use the technology to record your newsletters which will allow you to give your customers the option to listen to your newsletter on an mp3 they can download to their ipod.

Teleclasses also give you the confidence to speak and mastering the teleclass format (ie learning to talk into a void) also sets you up very nicely to start recording product. I can’t tell you how much teleclasses changed my business.

There is a big buzz around webinars at present but I just find there is way too much technology for most people to manage first up and I recommend you start with simple teleclasses that have far less to go wrong.

So to sum up:

Having a small business is a lot like assembling DIY products from hell:

• You have to implement all the parts or it just won’t work
  

• There are a lot of small pieces that make up the whole
  

• The instructions you give people have to be clear or it won’t work

• Just using one part of the puzzle won’t get the overall results you desire

• If you don’t get all the right parts in all the right places, then the thing won’t function correctly.
  

• There will always be a couple of left over screws you have no idea what to do with – but it was worth the effort to have them in mix, if only to find out they weren’t for you.

Speaking and teleclasses are only one of the small pieces that go into the small business jigsaw puzzle but the sooner you commit to at least trying new things and finding new ways to promote your business – you are going to spend less time swearing and picking pieces up off the floor and more time doing something that supports you and your business growth.

Many of you have been asking about how to teach teleclasses so I’ve decided to run a teleclass on that exact subject. There are more details on my website so get committed and click here